Create and deliver end-to-end category marketing strategies that align with sales growth and overall brand objectives for Big W. 12-month fixed-term contract. Hybrid role with WFH flexibility (2 days a week at home).
What you'll do
As a Marketing Manager (Clothing), your mission is to grow Big W's customer base by championing our hero categories: Womenswear and Kidswear. In a highly competitive landscape, you will lead the charge against general merchandise and specialist retailers to capture market share. By blending creative innovation with data-driven strategies, you will drive the growth of our clothing portfolio while ensuring every initiative ladders up to our broader brand vision and business objectives.
Support the end‐to‐end marketing plan of the Clothing business through leading and managing the delivery of assigned marketing projects and partnering with cross‐functional stakeholders (eg. Marketing agencies, BIG W X, Channel leads, commercial and design teams).
Lead always‐on and trade marketing activity through product nominations and category insights.
Partner closely with Social, PR, Media and Customer Experience Teams to deliver outcomes for clothing and the wider business.
What you'll bring
A natural collaborator who builds trust with stakeholders across Commercial and Digital teams to ensure a seamless, customer‐first experience across every touchpoint.
A commercially‐minded marketer who thrives in fast‐paced retail, with proven experience turning category insights into high‐impact customer and trade activity.
A disciplined and detail‐oriented project manager who expertly navigates the critical path to deliver end‐to‐end projects on time and within budget.
* Previous marketing experience for a successful retail business with a proven focus on customer.
* End‐to‐end channel and communications planning, demonstrating extensive experience in taking campaigns to market.
* Translating customer insights into effective communication and creative frameworks that connect meaningfully with customers.
* Data storytelling, including the ability to read data and craft compelling narratives.
* Experience working with known and trusted brands and/or retailers.
* Experience in strategic planning in a marketing context and ability to influence outcomes in a cross‐functional environment.
Benefits
Hybrid working model with flexibility to work from home (second day of the week).
Parental Leave provisions and various leave types, including Study Leave and Sports Representation Leave.
Equal Employment Opportunity
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.
Platinum Tier Employer - Australian Workplace Equality Index for LGBTQ+ inclusion.
Employer of Choice for Gender Equality - Workplace Gender Equality Agency.
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