Description Key Accountabilities Actively involvement in initiatives that drives growth and performance for the Mainstream brand category, with a primary focus on EAPAC, but may also include broader EMEAA and Global scope to meet company objectives. Co-lead the development and implementation of insights and data-driven brand strategy and brand plans for the BU, in line with broader global category and regional strategies/goals Lead or participate in new brand launch or market entries, brand localisation, development of brand tools and assets to enable brand sale & hotel-ready, with scalability as objective Lead development and embedment of product and service innovations, as well as toolkits to support high quality and consistent guest experience and brand tools for other stake holders teams (eg Development, D&E etc). Develop thorough category understanding and analysis to identify gaps and opportunities in key markets to win in the mainstream segment Support management of key stakeholders in the BU/Brand community Brand custodian of Mainstream brands, providing brand expertise and consultation to support key functions to drive growth ie. Development, Hotel Lifecycle, Marketing/PR, Hotels etc Involved in the brand standards development and measurement process, working with cross functions to ensure brand standards are up-to-date and accurate at all times Monitor and track project budgets and relevant processes Key Shared Accountabilities Brand marketing and commercial performance Support operations in achieving brand compliance and guest love scores Support NHOPs to be on-brand and able to ramp up quickly Brand marketing and commercial performance Support development and implementation of regional stakeholder communications Required Education, Experience, Technical Skills and Knowledg Education Bachelor's or Master’s Degree in Brand Management, Marketing, Communications, advertising, or an equivalent combination of education and work related experience. Experience Min 8 years in hospitality or other consumer-focused sector, preferably within a large multi-national company, with roles focused on brand management, or marketing Experience in a multi-national operating environment, preferably in APAC Required Skills Excellent ability to put together and synthesize data/market analysis into clear and succinct reports. Market research knowledge is an advantage Strong project management, preferably with leadership experience in project management Superior oral and written communications skills including presentation skills, public speaking ability, and group decision facilitation. Ability to see big picture and deliver work with a region/global mindset, and with scalability as objective Content development for tools and guidelines Ability to flex between leadership and team player roles for different projects Excellent senior stakeholder management skills Demonstrates accountability and is able to meet tight deadlines and multi-task Ability to manage agency relationships with clarity in brief and to drive quality, cost-effective and timely outcome Ability to take initiative, work independently and propose and implement effective. Demonstrated understanding of the market research process Culturally aware and sensitive across a broad geography Key