Data Analyst - SEO Specialist
We are seeking a skilled Data Analyst to own the data component of our Digital PR campaigns.
Key Responsibilities:
* Oversee all data-related aspects of assigned Digital PR Campaigns
* Develop scripts to extract data from websites, APIs and structured sources
* Evaluate data for quality, feasibility and campaign relevance
* Compose clear, accurate methodologies that explain data sources and logic
* Collaborate with Digital PR Leads during ideation and campaign planning
* Contribute to ideation by advising on viable data or angles
* Identify trends, outliers, and story potential in datasets
* Occasionally collaborate with journalists to simplify complex data
The Ideal Candidate:
* 1-2 years in a data analysis role (agency or freelance experience preferred)
* Proficient in web scraping (e.g., BeautifulSoup, Selenium, pandas)
* Strong skills in Google Sheets and Excel (e.g., cleaning, analysis, pivoting, formulas, formatting)
* Sound understanding of SEO and Digital PR basics
* Able to assess data feasibility early and communicate limitations clearly
* Excellent written communication, especially in methodology writing
* High attention to detail and time management skills
* Detail-oriented, deadline-driven, and comfortable managing multiple projects
* Curious, proactive, and always up for a challenge