There is strong momentum behind the business and a clear runway for continued growth.
What's needed now is not more ideas.
Design and lifecycle sit directly inside that.
Landing pages need to convert.
Lifecycle needs to guide customers properly.
Campaign assets need to be clear, structured, and aligned.
This role exists to ensure that happens.
THE ROLE
This is a hands-on execution role.
It exists as part of the system.
Pages, emails, flows, and assets all influence how customers move through the funnel.
This role sits inside that system.
You will:
* Build landing pages that convert
* Create and manage lifecycle flows in Klaviyo
* Develop campaign assets aligned to offers
* Improve clarity and structure across web and email
This is not a role where work is handed over and left.
You are expected to:
* Understand what is live
* Identify what is underperforming
* Improve execution continuously
HOW THIS ROLE OPERATES
This role sits close to the founder.
Direction will be clear, but fast-moving.
Ideas will emerge.
Campaigns will evolve.
Priorities will shift.
Your role is to:
* Ensure campaigns are built properly
* Maintain clarity across lifecycle and web
You bring order to execution.
KEY PILLARS Execution with clarity
Landing pages, emails, and flows are simple, clear, and aligned.
Lifecycle functions properly
Customers move through onboarding, engagement, and conversion without friction.
Performance improves over time
Conversion increases, engagement strengthens, and systems become more effective.
CORE RESPONSIBILITIES
* Build and optimise landing pages
* Create and manage lifecycle flows in Klaviyo
* Design and deploy email campaigns
* Support campaign launches with aligned assets
* Maintain clarity across web and funnel touchpoints
* Monitor and improve conversion performance
* Work closely with the founder to execute campaigns properly
HOW YOU WORK
You work with a high level of autonomy.
You don't wait for instructions. You understand the objective, assess what's needed, and execute with clarity.
You use tools (including AI) to move faster — but you don't rely on them to think for you.
You bring your own judgement, experience, and standards to the work.
You take full ownership of the outcome.
Because good design isn't generated.
It's refined through clarity, iteration, and execution.
EXPERIENCE & CAPABILITY
* Experience in ecommerce, subscription, or digital product environments
* Strong understanding of funnels and conversion
* Ability to execute quickly without sacrificing clarity
* Strong attention to detail
THE PERSON
You take execution seriously.
You care about how things work, not just the how they look.
You naturally bring structure where things feel loose.
You improve systems because you understand how they should run.
WHAY SUCCESS LOOKS LIKE
* Landing pages convert more effectively
* Lifecycle engagement improves
* Campaigns launch cleanly
* The customer journey becomes clearer and stronger over time
"Remote role — must be based in AU, NZ or APAC time zones (AU working hours)"
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