Growth Marketing Manager (Demand Generation & Campaigns)
Perth, Western Australia (Hybrid) | Global team
Reports to: VP Marketing
Direct reports: None
Role summary
PC Locs is seeking a Growth Marketing Manager specialising in demand generation and campaign management. You will own full-funnel campaign strategy, execution, and optimisation to generate qualified leads, improve conversion to opportunity, and contribute to pipeline and revenue growth. The role blends analytical performance management with creative campaign concept development — using insights and data to improve messaging, offers, audiences, and landing page experiences.
Key relationships
* Marketing: Content Manager, Social Media, other marketing team members
* Revenue: RevOps, Sales leadership and SDRs/AEs
* Product and regional stakeholders
* External partners: freelancers and agencies
* Secondary support: Founder's personal brand and podcast campaigns (as prioritised)
What you'll own
Own end-to-end demand generation campaign planning and execution across top, middle, and bottom of funnel.
Develop campaign briefs defining: audience, insight, buyer stage, problem, value proposition, offer, creative angle, channels, KPIs, and testing plan.
Set clear campaign hypotheses and ensure each campaign has a commercial purpose tied to MQLs, opportunities, pipeline, or revenue influence.
Demand generation across priority segments
Lead generation strategy and execution for priority segments (e.g., K-12, Higher Education, Manufacturing, and other approved segments).
Plan channel mix and offers across paid search, paid social, retargeting, webinars, lifecycle/nurture, ABM-style programs, and direct mail tests.
Drive improvements in MQL volume, lead quality, conversion to opportunity, cost per MQL, and cost per opportunity.
Own paid campaign setup, budget pacing, optimisation, and reporting across platforms such as Google Ads, LinkedIn Ads, Meta, YouTube, and retargeting.
Own audience targeting, keyword strategy, creative testing, landing page performance, and source-level analysis.
Test new channels, formats, offers, and audiences to improve cost efficiency and lead quality.
Translate buyer insights, market triggers, customer pain points, and product value into compelling campaign themes, angles, hooks, and calls to action.
Partner with content/creative resources to influence ad creative, landing pages, webinar themes, nurture flows, and retargeting messaging.
Use performance data to recommend message/creative optimisations (what to scale, improve, pause, or re-test).
Own performance reporting across leads, MQLs, opportunities, pipeline, revenue influence, and cost efficiency.
Report by channel, segment, offer, landing page, campaign, and source.
Partner with RevOps to improve tracking, attribution, dashboards, and campaign influence visibility.
Provide weekly/monthly insights with clear recommended actions — not just metrics.
Lifecycle, outbound & ABM support
Build and test segment-based and account-based campaigns (targeted paid media, direct mail, personalised follow-up) to increase relevance and conversion.
Develop nurture and reconversion programs with Sales/Content to convert contacts into qualified leads and accelerate opportunities.
Founder and brand campaign support (secondary)
Support promotional campaigns for the founder's personal brand and podcast, focusing on awareness, engagement, audience growth, and relevant business impact.
Advise on how founder/podcast/company brand content supports broader credibility and demand generation objectives.
Success measures (indicative)
* Qualified lead (MQL) volume and quality
* Conversion to opportunity and pipeline contribution
* Channel and campaign performance improvements through testing
* Quality and timeliness of reporting and actionable insights
Required experience & skills
* 5+ years' experience in B2B demand generation, including hands‐on paid media management
* Strong analytical capability: can diagnose performance and translate insights into optimisations
* Strong communication and stakeholder management skills
* Creative thinking grounded in commercial outcomes
* Comfortable working in a small, dynamic team with cross‐functional collaboration
* Experience with Google Ads
* Experience with LinkedIn Ads / paid social platforms
* Experience with marketing automation/CRM: HubSpot, Salesforce (or similar)
* Experience with analytics and reporting (dashboards, attribution concepts)
* Familiarity with AI tools to increase productivity (desirable)
Notes
This role is focused primarily on PC Locs demand generation, with secondary support for founder‐led and other brand campaigns as assigned and prioritised.
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