Role: Social Media Specialist & Content Creator
Location: Knoxfield (Hybrid)
Type: Full-Time
One day we walked down the condom aisle and thought...what the actual F@#*!
Everything was geared to the male gaze and their experience, completely ignoring women from the conversation! So we asked the obvious question – it turns out 41% of women buy condoms, and so many women felt uncomfortable buying them because it was such an awkward experience.
Moments Wellnesswas born, designed for women and with their needs in mind. The mission was clear: empower women to own their sexual health journey and to feel confident doing it. Because protection isn't gendered and pleasure shouldn't be a guilty secret.
Under the Coral Healthcare umbrella, Moments is now one of Australia's fastest-growing sexual health and wellness brands with a range of condoms, pleasure toys and lubricants stocked in major pharmacy and grocery retailers across Australia and New Zealand.
The Role
If you are a hyper-focused Social Media Specialist who wants something bigger than just your everyday 9-5 gig, then this role is for you. We're not chasing perfection; we want a content creator who can develop culturally plugged-in content that genuinely connects with our audience.
Based in Knoxfield, you will be part of a fast-paced, idea-driven marketing team, responsible for content creation and the end-to-end content management for the brand's social platforms.
This is not a "post and schedule" social media role; you will develop social content concepts and shoot and edit high-performing short-form video content for organic and paid media. You will be responsible for publishing organic content on Instagram and TikTok.
Key Responsibilities
Strategy and Planning
* Contribute to developing social media strategy.
* Plan and execute a monthly content calendar
* Support marketing campaigns across social channels
Content Creation & Publishing
* Create engaging static, carousel, short-form video and story content
* Write compelling, on-brand captions optimised for engagement and reach
* Brief designers, creators or videographers and manage content production
* Shoot and edit video content for all channels
* Develop trend-led, reactive content aligned with Moments' tone
* Schedule and publish content using social media management tools
Community Management
* Monitor comments, DMs and tagged content daily
* Engage with audience to build brand loyalty and drive conversation
* Respond to customer enquiries in line with brand guidelines
* Proactively interact with creators, partners and customers
* Escalate customer service or reputation issues when required
Performance & Reporting
* Track KPIs including reach, engagement, growth and conversions
* Analyse post-performance and optimise future content
* Produce weekly or monthly performance reports
* Identify top-performing formats, hooks and content themes
* Conduct competitor and industry benchmarking
Campaign & Marketing Support
* Support integrated marketing campaigns across social channels
* Assist with influencer campaigns and content coordination
* Help manage giveaways, competitions and partnerships
* Support paid social team with content for ads
Influencer & UGC Management
* Source and outreach to micro and nano-influencers.
* Coordinate gifting, briefs and content approvals
* Track influencer deliverables and performance
* Repurpose UGC across brand channels
* Maintain influencer and creator database
Platform & Trend Optimisation
* Stay up-to-date with platform algorithm updates and trends
* Test new content formats and growth tactics
* Optimise captions and posting times
* Monitor competitors and identify whitespace opportunities
* Support experimentation and A/B testing
What We're Looking For
* 2-4+ years experience in social media management / content creation (agency experience a plus)
* Strong understanding of Instagram, TikTok, and short-form video
* Confident on camera and able to represent the brand
* Skilled in video editing (CapCut, InShot, Adobe or similar)
* Experience with scheduling tools (Sprout, Later, Buffer)
How to Apply
* Resume with examples of your content / social accounts
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