1 day ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.We seek a growth-driven experienced marketer with a passion for scaling emerging SaaS platforms. A pioneering software company in the EquineTech space is seeking a Demand Generation Manager to drive customer acquisition, revenue growth, and market leadership as it expands across Australia, New Zealand, and international markets.With a newly launched cloud-based platform aimed at revolutionising how equine businesses operate—from trainers and breeders to veterinarians and service providers—this role offers a unique opportunity to lead high-impact marketing initiatives in a niche but rapidly evolving vertical.About the RoleYou will lead the company’s growth marketing efforts across digital channels, partner ecosystems, and event strategies. Reporting directly to the CEO, you’ll be responsible for delivering measurable growth outcomes, building demand generation engines, establishing thought leadership frameworks and turning marketing investment into pipeline and revenue.You will work closely with the sales, product, and customer success teams to ensure the marketing funnel is optimised end-to-end, from awareness to retention.Key ResponsibilitiesGrowth & Demand GenerationDesign and implement full-funnel digital marketing campaigns to generate qualified leads.Manage and optimize SEO, SEM, paid social, and content strategies.Apply growth hacking techniques to boost platform adoption.Track and reduce customer acquisition costs while improving ROI across paid media.Customer Acquisition & Product-Led GrowthDrive GTM strategies and onboarding funnels, tailored to specific customer segments.Use data and analytics to refine messaging and increase user engagement.Lead referral programs and incentives to accelerate adoption.Performance Marketing & Marketing OpsOversee CRO for website and campaign assets through continuous A/B testing.Manage email marketing, CRM workflows, and marketing automation (HubSpot).Execute targeted ABM campaigns for high-value prospects.Partner & Event MarketingBuild and nurture relationships with key industry stakeholders and service providers.Represent the business at leading industry events and conferences.Develop and lead co-marketing initiatives with partners.Generate publicity through thought leadership initiativesAbout youHands onLateral thinkerEnergeticSydney based - 3 days in office (Tuesday, Wednesday and Thursday but can be flexible)Well versed in HubSpot and Microsoft applicationsAnalyticalMinimum 5 years experience at similar roleExposure to the equine industry highly valuedIf this is you, please send simply apply below or send your CV to Adam Bate adam.bate@ardex.com.au. We offer career opportunities and significant future growth opportunities.To be eligible to apply, you must have unrestricted rights to work in Australia.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionMarketing and SalesReferrals increase your chances of interviewing at Ardex Technology by 2xSign in to set job alerts for “Demand Generation Manager” roles.Sydney, New South Wales, Australia 2 weeks agoMillers Point, New South Wales, Australia 4 months agoLidcombe, New South Wales, Australia 8 hours agoSydney, New South Wales, Australia 2 weeks agoRegional Sales & Marketing Manager based in CambodiaMillers Point, New South Wales, Australia 4 months agoSydney, New South Wales, Australia 4 weeks agoRegional Marketing Manager based in PhilippinesMillers Point, New South Wales, Australia 4 months agoDemand Generation, Manager/Associate Manager (Bangkok based, Relocation provided)Sydney, New South Wales, Australia 5 days agoNorth Sydney, New South Wales, Australia 1 month agoFrenchs Forest, New South Wales, Australia 1 week agoSydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 2 weeks agoMillers Point, New South Wales, Australia 4 months agoSydney, New South Wales, Australia 1 day agoSydney, New South Wales, Australia 1 month agoPenrith, New South Wales, Australia 5 days agoSydney, New South Wales, Australia 6 days agoSydney, New South Wales, Australia 3 weeks agoSydney, New South Wales, Australia 2 days agoDarlington, New South Wales, Australia 9 hours agoSenior Manager - Marketing - Knee ReplacementMillers Point, New South Wales, Australia 5 days agoSydney, New South Wales, Australia A$130,000.00-A$140,000.00 3 weeks agoSydney, New South Wales, Australia 3 weeks agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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