A digital-first marketing role responsible for delivering data-driven, multichannel campaigns, optimising the website and digital platforms, and leveraging Salesforce Marketing Cloud to drive supporter engagement and maximise fundraising outcomes. A dynamic role delivering end-to-end digital campaigns, optimising digital channels and website performance, and leveraging Salesforce Marketing Cloud to enhance supporter journeys and drive fundraising growth. Full-time | Hybrid | St Leonards, Sydney A nurturing and supportive team culture that fosters professional development and continuous learning. Impact of the organisation At NORTH Foundation, we are committed to advancing critical medical research and clinical trials that improve patient outcomes. Our work is shaping the future of healthcare - not just in Australia, but globally. This is your chance to be part of a transformative mission that is impacting lives worldwide. The Sydney NORTH Clinical Trials Campaign is an ambitious, high-impact initiative focused on advancing medical research and improving patient outcomes through cutting-edge clinical trials. With a focus on pioneering treatments in areas such as cancer, cardiovascular diseases, neurological conditions, and rare diseases, this campaign is positioned to have a profound impact on the future of healthcare. Your role will be crucial in engaging with major donors and ensuring that their gifts make a direct and lasting difference in the lives of patients worldwide. Impact you will have in this role The Digital Marketing Specialist will lead the development and execution of the NORTH Foundation’s digital-first communications strategy, drive brand awareness and positioning the organisation as a charity of choice within the community. This role has a strong focus on digital channel performance, including paid media, email marketing and SEO/SEM, alongside the ongoing optimisation and management of the Foundation’s website to enhance user experience, engagement, and conversion. Leveraging Salesforce Marketing Cloud, the role will deliver personalised, data-driven supporter journeys and campaigns across key fundraising portfolios, including community and corporate initiatives, major gifts, grants and foundations, bequests, and appeals. The Digital Marketing Specialist will be responsible for delivering integrated, multichannel campaigns that strengthen engagement, improve digital performance, and maximise fundraising outcomes. Key Responsibilities Develop and execute a digital-first strategy to drive fundraising outcomes, increase brand visibility, and enhance supporter engagement through data-led insights and continuous optimisation. Lead the delivery of integrated, multichannel campaigns across email, paid media (Google Ads, Meta, LinkedIn), and digital platforms, including key appeals such as Tax and Christmas. Manage and optimise Salesforce Marketing Cloud to deliver personalised, automated supporter journeys and ensure seamless campaign execution and data integration. Create and deliver engaging email marketing and newsletter content, monitoring performance to improve engagement, retention, and conversion. Oversee the NORTH Foundation’s website, ensuring content is current, user-focused, and optimised for SEO, accessibility, and conversion. Utilise analytics and performance data to inform decision-making, optimise campaigns, and demonstrate impact. Collaborate with internal teams and external partners to ensure alignment, effective use of digital tools, and continuous improvement across all digital marketing activities. Skills and Experience Tertiary qualifications in marketing, communications, digital or similar. Previous experience in digital marketing. Demonstrated experience managing and optimising digital channels, including email marketing (Salesforce Marketing Cloud), CMS platforms (e.g. WordPress), SEO/SEM, Google Ads, and Google Analytics. Strong understanding of supporter journeys and content personalisation across channels. Strong copywriting, editing, and proofreading skills tailored for digital audiences. Skills in basic design or video editing tools (e.g. Canva, Adobe Creative Suite), alongside knowledge of accessibility and privacy standards. Experience in A/B testing, segmentation, campaign reporting, and an understanding of fundraising strategy and the donor lifecycle. Highly organised with strong attention to detail, sound judgement, and accountability for outcomes. Adaptable and proactive, with the ability to thrive in a fast-paced, collaborative environment and quickly learn new technologies. A positive, “can do” attitude. A genuine alignment to the NORTH Foundation’s purpose, and a commitment to teamwork, continuous learning, and knowledge sharing. Previous experience in non-profit, healthcare or research is highly regarded. Applications Please apply by uploading your resume and if you have any questions please contact kristina@impactadvising.com.au Impact Advising is committed to creating diverse and inclusive work environments that reflect the rich tapestry of our communities. We believe that diversity enriches organisations and fosters innovation. We are dedicated to building workforces that are representative of the diverse backgrounds, experiences, and perspectives of our society. We embrace diversity in all its forms, including but not limited to race, ethnicity, gender, age, sexual orientation, religion, disability, and cultural background. We actively seek to foster inclusive workplaces where all employees can bring their whole selves to work, feel respected and valued, and have equal opportunities for growth and advancement. We are committed to providing a fair and unbiased recruitment process, and we strive to eliminate any barriers that may impede the inclusion and participation of underrepresented groups in workforces.