The role assists with the sales team in weekly reporting, preparing proposals and contracts; as well as developing a range of marketing collateral for all outlets in line with brand guidelines and strategic imperatives.
The role also supports the development of marketing plans, distribution reviews, and social media channels.
The Sales & Marketing Coordinator is responsible for supporting the Sales & Marketing Function to execute major tactical campaigns, PR & sales activities and loyalty marketing efforts whilst also creating F&B tactical activities and supporting leisure outlets to meet revenue goals. They act as a brand champion, developing expertise in the brand fundamentals and supporting
onsite teams to ensure the brand is consistently well represented.
Our Brand Values
* Always dependable: We can always be relied on to provide upscale quality.
* Respect individuality: We are sympathetic to local provenance, place and community
* Be distinctive: We take a distinctive approach to our design and guest experience.
Our Service Behaviours
* Be thoughtful: We pride ourselves on delivering the important things that our guests need and value consistently – every day, every stay. We're Hosts our guests can always count on."
* Be natural: We're genuine, natural Hosts – always friendly, relaxed and charming. We get to know our guests and build a personal rapport, putting them at their ease throughout their stay."
* Make it memorable: We're Hosts who share our local knowledge and personal recommendations to help guests get the most from their stay. We look for ways to surprise and delight our guests, indulging them with little acts of kindness that make their stay memorable.
Duties And Responsibilities
Financial returns:
* Assist to prepare quotes and contracts for the Sales Team and provide support when Business
Development Managers are offsite conducting proactive sales or attending trade shows
* Assist to execute brand and hotel specific marketing campaigns and develop in-house collateral.
* Assist to manage channel, microsite and social media content including special offers and promotions, and campaign support pages.
* Assist with the compilation of all direct mail campaigns and electronic marketing campaigns.
* Analyse marketing campaign results, and process efficiencies; report and present periodically to the Marketing Manager and Director of Sales & Marketing.
* Assist to co-ordinate the work of relevant production agencies to ensure production meets budget, quality and deadlines, primarily print and design suppliers.
* Actively assist in the execution of sponsorship and partnership activities to establish strong community involvement, promote our brand to their customer bases, maximise opportunities to generate revenues, and ensure fulfilment of all sponsorship and partnership obligations.
* Co-ordinate all purchase orders and invoices for sales & brand and communication projects in accordance with assigned budgets.
* Monitor the marketing activities of competitors across all channels and media and comment on the strengths and weaknesses of their campaigns and promotions.
* Develop creative marketing messages and promotional activity to support F&B and Leisure outlets to drive revenue.
* Ensure IHG Loyalty programmes are being executed and fully leveraged onsite in collaboration with IHG loyalty champion
* Support the Marketing Manager to prepare submissions for end of month and yearly reports, and management of assigned projects
* Assist with preparation for presentations, famils, client entertainment and trade shows.
* Any other duties, as directed by the DOSM, that may contribute to supporting our Financial Metrics.
* People:
* Assist with on-boarding preparation for all new employees within the Sales and Marketing team.
* Actively participate in all training sessions and ensure that any pre and post course work is completed by the due date
* Ensure active management of individual KPI's and personal development plan
* Proactively manage key relationships with General Manager, Director of Sales & Marketing, Sales, Reservations, Marketing, Operations, Conference & Events and IHG Marketing and other areas to ensure alignment across the region driving regular communication
* Embrace the IHG vision, purpose and brands, IH
* Any other duties, as directed by the Director of Sales & Marketing, that may contribute to supporting Our People
G Way of Sales and ways of working
Guest experience:
* Provide guests with information (example: sales proposals and contracts, loyalty programmes, area attractions, restaurants, facility information) to enhance guest experience
* Create engaging content via various marketing channels to ensure guests are well informed about products and services available and drive usage of all hotel facilities and events.
* Ensure all marketing communication pieces are in strict compliance with established brand standards.
* Ensure client feedback is communicated and acted upon internally and manage resolution of any issues with the client within 48 hours.
* Ensure content is live, up to date, engaging and producing traffic and conversion through all channels.
* Coordinate the development and implementation of all marketing collateral from briefing and creation through to distribution. This includes as required developing the collateral internally, briefing external designers, sourcing quotes for production, approvals from all relevant parties and distribution as required.
* Ensure that all marketing material is distributed appropriately as required.
* Any other duties, as directed by the DOSM, that may contribute to supporting our Guest Experience
* Create and manage the distribution of digital creative assets across multiple platforms ensuring it meets required brand standards and is being utilised by teams accordingly.
Responsible business:
* Strictly adhere to IHG policy concerning the Trade Practices Act, Gifts and Entertainment, Bribery and Data Privacy.
* Seek opportunities to communicate alignment between clients' corporate priorities and IHG's Corporate Responsibility framework.
* Develop awareness and reputation of each business unit and the brand in the local community.
* Demonstrate a sound awareness of OH&SW policies and procedures and ensures all procedures are upheld across the department.
* Assume responsibility for duty of care and adhere to occupational, health and safety legislation, policies and procedures.
* Champion the identification and correctio of hazards using a range of risk management tools including, yet not limited to hazard reporting, workplace inspections, accident/incident/injury reporting.
* Foster the implementation and maintenance of workplace rehabilitation procedures for injured or ill employees returning to work, aligned with IHG's procedures for the processing of workers' compensation documents.
* Support the IHG Community Engagement program.
Key Metrics:
* Hotel Winning Metrics (Guest Love, Breakfast Heartbeat, Loyalty Enrolments, Total Revenue, RevPAR, RGI, GOP, IHG Colleague HeartBeat, Hotel Standards and GOP) and relevant Brilliant Basics – these may change year to year.
* voco Service Behaviours
* voco Brand Values
* IHG True Hospitality
* voco Job Description
* HACCP Audit
* Food and Beverage Brand Standard Audit
Key Relationships
* Internal: C&E team/S&M team/F&B team (Operations & Kitchen)/ Reservations
* External: Guests and clients
Accountability
* Direct Report: Director of Sales and Marketing
Qualifications And Requirements
Skills – Ideal
* Demonstrated ability to interact with customers, employees and third parties that reflects highly on the hotel, the brand and the company.
* Problem solving and organizational abilities.
* Proficient in the use of Microsoft Office
* Good writing skills.
Experience – Ideal
* Diploma or Vocational Certificate in Sales & Marketing, Hotel Management, Business Administration, or related field preferred.
* 1 year related experience or an equivalent combination of education and experience.
How do I deliver this?
We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It's what connects every colleague in all IHG hotels.
Each IHG hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.
* True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests
* True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay
* True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
* True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner
WORKPLACE HEALTH AND SAFETY
It is the responsibility of every employee to follow safety guidelines and focus on the safety of other colleagues and hotel guests.
This means
* Use equipment in the correct manner that it was designed
* Comply with any health and safety policies and procedures
* Report/action any hazards in your department
* Adhere to any training received regarding health and safety (particularly manual handling)
* Report any incidents, or injuries immediately
* Know your closest exit
* Be familiar with firefighting equipment locations
* Be responsible to read any safety information that may be distributed in the workplace
True Hospitality underpins voco's service behaviours and brand values. Adhering to this platform for successful operations in a hotel environment must coalesce with the relevant IHG Leadership Competencies to your band level and leadership tier (Be Brandhearted; Think Ahead; Champion Change; Lead People; Develop People; Drive Results, and; Work Collaboratively).
Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.