Job Overview
We're seeking a skilled Technical SEO Strategist to help us achieve our goal of making employment easier and more valuable for everyone.
This role will play a key part in shaping our global SEO strategy, leading advanced technical SEO initiatives, and collaborating with cross-functional teams to deliver solutions that drive business growth.
Main Responsibilities
* Strategic Leadership: Collaborate with the Global SEO Manager to develop and implement a comprehensive technical SEO strategy that drives business results.
* Advanced Technical Initiatives: Lead projects that improve site architecture, Core Web Vitals optimisation, structured data/schema implementation, crawl budget management, hreflang strategy, and log file analysis.
* Cross-Functional Collaboration: Work closely with engineering and product teams to scope and prioritise technical SEO fixes, ensuring SEO requirements are built into product roadmaps.
* Efficiency Optimisation: Improve crawl efficiency and log monitoring processes to reduce wasted crawl budget and enhance indexation of high-value pages.
* Schema Management: Implement and monitor structured data testing frameworks to ensure schema remains compliant and updated with evolving Google standards.
* Site Migrations: Drive site migrations and technical change management (domain migrations, platform upgrades, new feature launches) to safeguard SEO performance.
* Programmatic Opportunities: Develop programmatic SEO opportunities to scale landing pages and content hubs while maintaining quality and compliance with SEO best practices.
* International SEO: Drive international SEO best practices, ensuring websites are optimised across regions (AU, NZ, UK, CA) with correct geo-targeting and hreflang setup.
* AI-Driven Search: Monitor and adapt to AI-driven search developments (GEO/SGE/AEO), and proactively integrate strategies to capture visibility in emerging search experiences.
* Analytics and Reporting: Analyse and report on SEO/GEO performance using GA4, Search Console, Ahrefs, SEMRush, and Looker Studio, turning data into actionable insights and recommendations that drive growth.
* Process Automation: Automate SEO/GEO processes using tools and AI workflows for audits, keyword research, site crawls, and backlink analysis.
* Landing Page Creation: Lead the creation and optimisation of SEO-focused landing pages, partnering with designers, engineers, and CRO teams to launch and iterate on pages that deliver both search growth and commercial outcomes.
* Content Strategies: Collaborate with Content and PR teams to deliver SEO-first content strategies that are data-driven.
* Industry Knowledge: Proactively track Google algorithm updates, AI-search trends, and industry innovations, ensuring we remain ahead of competitors.
* SEO Advocacy: Advocate for SEO/GEO best practices across teams, helping to elevate SEO/GEO knowledge and its business impact across the organisation