• Build and execute a social media plan to grow awareness and engagement (starting from a low posting baseline).
• Create a structured content calendar and develop content "banks" in advance (future-ready scheduling).
• Produce platform-ready content (posts/reels/stories) aligned to a warm, emotional brand tone.
• Improve website SEO foundations (on-page optimisation, keyword focus, metadata, content recommendations).
• Set up and track performance metrics (traffic, engagement, growth) and provide simple reporting.
• Collaborate with the client on approvals and workflow (e.g., Canva drafts for review → schedule/publish).