Portier isn’t just a brand, we’re a fresh take on what it means to parent. Australian-owned
and proudly independent, we design lifestyle essentials that don’t ask you to compromise
on aesthetics or functionality.
We believe parenthood doesn’t look one way, and neither should the products that support
it. Our pieces are refined, practical and designed with longevity in mind, for a growing
global community that values quality without sacrificing style.
We’ve seen strong momentum in the US, UK and Asia, and we’re just getting started.
Now, we’re looking for a Social Media Manager who shares our passion for creativity,
understands how to grow and engage a global audience, and can translate brand
storytelling into content that drives both connection and traffic.
About the Role
As our Social Media Manager, you’ll lead content and community across Instagram, TikTok,
Facebook, Pinterest, YouTube and LinkedIn. From concept to creation, you’ll own our
content output, ensuring everything feels aligned with our aesthetic, values and growth
goals.
You’ll work closely with our founder and marketing team from our Port Melbourne HQ (with
hybrid flexibility), and play a key role in shaping how portier shows up online, in Australia
and abroad.
Key Responsibilities
* Content Creation – Plan, shoot, and edit original content (especially Reels, Stories
* and TikToks) that reflects our aesthetic and resonates with our audience.
* Platform Management – Run our social channels end-to-end, ensuring everything
* looks sharp, sounds on-brand and performs well.
* Visual Consistency – Maintain a cohesive, elevated visual identity that reflects our
* brand world — strong styling instincts and attention to detail are key.
* Global Awareness – Tailor content for different markets and time zones. You
* understand that what works in Australia may need adjusting for the US, UK or Asia.
* Commercial Thinking – You know how to turn views into visits. You’re always
* thinking about how content can drive site traffic, grow our audience and support
* Campaign Support – Work with our team on content and rollouts for new product
* drops, moments in the calendar and seasonal storytelling.
* Community Management – Engage with our audience in comments, DMs and tags, always in a way that feels helpful, human and on-brand.
* Influencer Coordination – Source, brief and manage content creators who align
* with our look and values.
* Analytics & Reporting – Track performance, report on what’s working, and use
* insights to refine future content. You’re comfortable making recommendations
* based on data.
* Content Planning – Own the monthly content calendar, aligning with launches, key
* dates and business goals.
You’ll Thrive in This Role If You:
* Have 3+ years of experience running social media for a fashion, lifestyle or design-
* led brand
* Are visual by nature, with a strong eye for styling, photography and storytelling
* Are organised and detail-oriented, with a track record of managing content
* calendars and deadlines
* Can shoot and edit content using tools like CapCut, Canva, Adobe or similar
* Are confident briefing creatives, from photographers to stylists
* Stay up to date with social trends, but know how to adapt them to suit a more
* refined, elevated brand
* Know how to read the numbers, draw insights and adjust content accordingly
* Enjoy working closely with a small team, but are happy to drive your own projects
Why Work With Us?
Be part of a fast-growing brand with a distinct point of view and international
momentum
* Contribute to creative projects from the ground up
* Work in a supportive, passionate team with room to grow
* Enjoy a beautiful office in Port Melbourne, close to a very good sushi spot and a
* wine bar that knows your order
* Experiment, explore and help build something meaningful
Sound like a fit?
Send your CV, a short note about why you’re the right person for this role, and a few
examples of social content you’ve created or managed to
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail Apparel and Fashion
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