Overview
CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. At Mattel we are at our best when every member of our team feels respected, included, and heard. We are committed to facilitating a diverse and inclusive workplace that values and shares an infinite range of ideas and voices that evolve and broaden our perspectives. We also aim to create a family-friendly workplace that makes it possible for our team to more easily balance family life and their work at Mattel. This culture has been recognised by our team and Mattel ANZ have been certified as a Great Place to Work company!
Mattel ANZ are seeking a Senior Associate, Consumer Products to join our Consumer Products team. This role plays an important part in supporting the growth of Mattel's licensing business across ANZ, managing key licensee relationships, and driving category and retail opportunities across Mattel's iconic portfolio of brands. This is an exciting opportunity for a commercially minded licensing, brand, or retail professional who enjoys building strong partnerships, identifying growth opportunities, and bringing products to life across retail and marketing activations. You'll work cross-functionally with internal teams, licensees, and retail partners to support category growth, product development, forecasting, approvals, and brand execution in a fast-paced environment.
Responsibilities
* Managing day-to-day relationships with assigned licensees to drive sales, revenue, and product development opportunities.
* Supporting category plans and identifying new business, product, retail, and consumer opportunities.
* Managing product development and approval processes to ensure products align with Mattel brand standards.
* Supporting forecasting, royalty reporting, contract administration, and business reviews.
* Collaborating with internal teams and retail partners to support category growth and retail execution.
* Supporting marketing activations including promotions, catalogue activity, presentations, and retailer programs.
* Monitoring retail, consumer, and competitor trends to identify opportunities and risks across the category.
* Supporting Consumer Products events including Licensing Shows, Toy Fairs, and customer presentations.
Qualifications
* Experience, knowledge and skills we think the right candidate will hold:
* Tertiary qualifications in marketing, business, commerce, or a related discipline are preferred.
* 5–7 years' experience in licensing, consumer products, brand management, marketing, retail, or a related commercial environment.
* Experience working with licensees, retailers, or external commercial partners.
* Strong commercial, analytical, and organisational skills with confidence working across forecasts, reporting, and business reviews.
* Excellent communication, stakeholder management, and relationship building skills.
* Strong attention to detail with the ability to manage multiple priorities in a fast-paced environment.
* A proactive, adaptable, and solutions-focused mindset with a passion for brands and consumer products.
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