On behalf of our client, a leading global provider of supply chain and inventory optimisation technology, we are seeking a Senior Marketing Manager to drive demand generation, ABM strategy, and brand growth across Australia and New Zealand. Reporting into the Head of Sales & Marketing, you will design and execute integrated marketing programs, lead ABM initiatives, and build a high-performing regional marketing engine that fuels pipeline, accelerates enterprise sales, and strengthens brand presence. Key Responsibilities: Deliver multi-channel demand generation campaigns (SEO, PPC, social, email, webinars) and ABM programs targeting strategic accounts. Build and manage nurture campaigns to move leads through the sales funnel from awareness to SQLs. Own the content roadmap: blogs, whitepapers, case studies, videos, demo materials, and thought leadership. Lead presence at industry events, roundtables, conferences, and partner activations. Provide regular dashboards and insights to leadership on lead generation, pipeline contribution, conversion rates, and marketing ROI. Manage marketing automation (HubSpot), reporting dashboards, and campaign performance metrics. Collaborate with Sales, SDRs, Customer Success, global marketing, and technology partners to maximise impact. Build sales enablement assets aligned to enterprise sales cycles, including ROI tools, vertical case studies, and stakeholder messaging. Mentor and lead local marketing resources and external partners. Requirements: 5 years' B2B SaaS, enterprise software, or supply chain/ERP marketing experience. Proven success in demand generation and ABM. Strong experience with enterprise sales support and marketing automation platforms (HubSpot preferred). If interested, please apply to the job advertisement directly. Alternatively, for a confidential discussion about this opportunity, please contact Michelle Hodgson at MARS Recruitment via the details below: Phone: 0434 538 014 Email: michelle.hodgson@marsrecruitment.com.au