About The Role
Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 1,000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.
Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses.
With a purpose to 'shift the way people experience life', Big Red Group seeks to encourage people to choose 'stories over stuff' at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by delivering exceptional customer service, innovative marketing strategies, and collaborative partnerships.
The role involves managing corporate and brand PR activities that align with Big Red Group's overarching business strategy. This includes executing PR plans, managing media relations, and ensuring consistent messaging across our corporate channels.
Key Responsibilities
Experience Required
Minimum 5 years experience in PR, communications, or media relations (agency or in-house).
Proven track record of developing and executing successful PR campaigns.
Strong network of media contacts across corporate and consumer sectors.
Experience managing corporate websites and social media platforms.
Familiarity with tourism, technology, or experience-based industries is a plus.
What's In It For You?
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