Overview: of the role
Reporting to the General Manager you will drive & lead the management & maintenance of the AU & NZ websites. Working collaboratively across the business you will play an active role in the strategic map whilst providing a superior ecommerce experience.
You will have two direct reports reporting to you.
Responsibilities:
Trade and Sales
Drive online sales to help meet financial targets and profit budgets. Trading the Online businesses (multi brands) to hit financial targets
- Review sales by week by day by promotion to agree future activity ahead of monthly projections.
- Tracking sales performance to budget, forecast & LY by promotion and key web metrics
- Proactively identify tactical opportunities to drive trade & sales uplift
- Develop strategic plan to increase traffic & convert online sales by channel
- Prepare budgets, forecasts and trade estimates as required
- Daily/Weekly/Monthly ecommerce sales reporting & analysis, providing actionable insights
- Understanding category performance and providing insights
- Monitor industry, online and mobile shopping trends, maintaining knowledge of competition and awareness of ecommerce opportunities
- setting up new websites for Australia/NZ
Digital Marketing
Implementation of digital and content marketing plan
- Manage Email Marketing strategies together with Marketing & CRM teams, including content, personalization & segmentation strategy, re-engagement plans and driving the acquisition of new sign ups
- Working with the E-Commerce coordinator to develop and execute trading calendar
programs
- Review and report on performance of content related marketing to the broader business
Product Management
- sales & profit growth through product & merchandise strategies
- Work closely with Buying & Planning teams on strategies that optimize online product assortments in key trading periods
- Develop & drive strategic merchandising strategy onsite
- Support Ecommerce Coordinator in the product enrichment process and ensure products are pushed live within 48 hours of stock arriving in warehouse
UX & Conversion Rate Optimization
Create a leading edge analytical, test and learn culture, delivering elevated & optimized online experience
Actively apply customer insights and business performance data to identify areas of opportunity
- Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and cart abandonment
- Partner with external Agency to develop and execute a comprehensive CRO plan to improve customer experience and site usability to drive conversion increase
Web Development
Provide technical and testing support with responsive, problem-solving abilities
- Approve/prioritize any changes and deployments before they go into development environment
- Working alongside Customer Service team to analyze customer insights and improve on site experience
If you feel this role could be an amazing role for you, and you enjoy a fast pace, hands on role and you have the above skillset, please APPLY now:
APPLY NOW..
sandra@perfectlyplaced.com.au
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