Our purpose, for the last 50 years, has reflected and explored the evolving diversity of Australia, investing in initiatives to deepen its connections with communities, sharing their stories and giving a voice to those often unheard, with the aim of increasing understanding and respect of the differences that make up Australia.
As Digital Platforms Lead for SBS News and Current Affairs, you’ll play a key role in shaping and delivering SBS News’ digital distribution and optimisation strategy – driving audience growth, engagement and performance with a specific focus on our website, app, audio podcasts, and third-party platforms.
You’ll be:
- Diving into the data and providing clear insights to editorial leads and news teams on content performance, content discovery trends
- Identifying opportunities and performance gaps
- Recommending improvements to our journalists and producers
- Guiding digital leads through best practice, and ensuring our content reaches audiences where they are.
- Operating specific projects within the digital news teams to improve and maximise content, such as enhancing and developing new newsletters, refreshing the way we approach specific podcast offerings, implementing new podcast or website features, or mini projects to improve reach of articles
- Making a significant and tangible difference to the way SBS news content is reaching audiences
At its core, this role is about connecting great journalism with audiences more effectively – ensuring SBS content performs at its best, wherever it’s published.
This role is right for you if...
You’ve worked in an editorial role as a journalist or producer, and you enjoy diving into the data to provide insights and recommendations. You’ll have some experience working on digital enhancement or audience growth projects, or a willingness to dive straight into these. You thrive at the intersection of storytelling, technology and analytics, and you know how to translate data into meaningful action.
You’ll bring:
- A passion for developing and implementing digital distribution strategies across web, app, audio and social platforms.
- Strong analytical skills with the ability to interpret and communicate data insights clearly and persuasively.
- A collaborative mindset and the confidence to work across teams.
- Aptitude and enthusiasm to run projects to make a measurable difference to our content.
- A knack for spotting optimisation opportunities, managing product performance and driving efficiency through improved workflows.
- Familiarity with key analytics and performance tools (such as Chartbeat, Adobe Analytics, Apple Analytics, Tableau, etc.), the ability to adapt and learn analytics or content platforms, and the ability to use insights to guide editorial and strategic decisions.
- Curiosity about industry trends and emerging platforms, and the initiative to test, evaluate and adopt new tools that strengthen SBS’s digital-first approach.
- Excellent communication skills and a solutions-focused approach to stakeholder management and project delivery.
Some of the reasons to consider working with us:
- The people! We truly celebrate and welcome difference at SBS and encourage everyone to bring their whole self to work & you’ll be part of one of the most inclusive companies in Australia!
- The culture and the engagement of our workforce! 93% of our employees have stated that they are proud to work for SBS!
- We offer a range of benefits from health care checks, salary packaging, Employee Assistance Programme, flexible work arrangements and discounted gym membership nationally with Fitness Pass.
- We’re agile and innovative in the way we work, as well as being a trusted and established brand. At SBS we have been broadcasting for over 50 years and our future is packed with many more exciting developments!
- We also love to promote from within! We have allocated training funds to do just that and help bridge the gaps when moving from role to role.
- Want to learn more? Then hit apply and take the first step to applying not just for another job but a possible whole new career in a purpose led organisation.
Reasonable adjustments
SBS recognises that everyone is unique, and you might require some adjustments to ensure you have the best prospect to apply and put your skills forward for consideration. If we can make some adjustments to the SBS recruitment/interview process to better enable you to shine, then please contact *******@sbs.com.au and let us know.
- Alternative application methods
- Interview setups
- Physical requirements
- Guidance for trans or gender diverse applicants
- Specific interview availability times
- Other
To find out more about reasonable adjustments with SBS, please view our video here.
We are shortlisting applications as they come in, so don’t delay, apply today!
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