**Digital Marketing Operations Manager**
We are seeking a skilled Digital Marketing Operations Manager to join our team. In this role, you will be responsible for managing and optimizing ad serving technologies, developing innovative ways to visualize and track digital marketing initiatives, and collaborating closely with the Performance Marketing and Data & Analytics teams.
This is an exciting opportunity to work in a fast-paced environment and contribute to the growth and success of our company.
Key Responsibilities:
* Develop and maintain strong partnerships with ad tech vendors and ensure seamless data flow.
* Oversee pixel integrations and implement and maintain updates and enhancements to ad tech solutions.
* Manage the creation and deployment of ad tags across the performance marketing team.
* Prepare comprehensive weekly and monthly performance reports for the wider business.
* Conduct in-depth analyses to identify opportunities for continuous improvement in daily operations.
Requirements:
* Minimum five years' experience in Ad Operations or AdTech environments.
* Proficient with anti-fraud and brand safety tools such as DoubleVerify.
* Hands-on experience using DSPs, strong understanding of SSPs, and familiarity with MMPs.
* Skilled in GTM floodlights and Tealium IQ setup and integration is desirable.
* Solid grasp of digital marketing channels and ability to regularly provide insights that reflect best practices.
* Competent in analyzing digital marketing data and interpreting results to guide decision-making.
Benefits:
* Competitive compensation and benefits package.
* Opportunities for career advancement and professional growth.
* A dynamic and inclusive work environment.
About Us:
We are a company that values innovation, collaboration, and customer satisfaction. We are committed to delivering exceptional results and building long-term relationships with our clients and partners.