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Senior marketing advisor

Melbourne
BPT The Birdanco Practice Trust
Posted: 4 June
Offer description

Our Value Proposition

At RSM, our purpose is to instill confidence in a world of change for both our clients and our people. RSM Australia supports a people‐centric and collaborative culture where we are committed to empowering and developing you. As a leading professional services firm, we connect you to an extensive network of global resources and invest in your future. We value the meaningful work that you do and encourage you to be a part of the change. Our value proposition is our commitment to you; it highlights the experiences, benefits, and value that you can expect as part of RSM. This is underpinned by our three values – integrity in everything that we do, supporting clients everywhere, and developing and valuing everyone.

About RSM

RSM Australia is a member of RSM, the world's 6th largest network of audit, tax and consulting firms. We are an award‐winning professional services firm with over 100 years of experience supporting Australian businesses. We believe in putting people first and we are proud to have developed a work culture that fosters growth, collaboration and success.

About the role

The Senior Marketing Adviser supports the national marketing through the development, coordination and delivery of effective marketing strategies, projects, events and activities aligned to both local and national priorities, to support business growth. The role works closely with Partners, Directors and service line leaders to provide trusted marketing advice, translating business objectives into practical, high‐impact marketing initiatives. This is a 12‐month contract role.

Key responsibilities

* Liaise with relevant partners to develop annual marketing plans and budgets for each office, ensuring consistency with office strategic priorities and the national strategic and marketing plans.
* Attend local marketing / BD meetings to progress planned initiatives and make recommendations on best practice activities.
* Report monthly on marketing plans and budgets to Director of Marketing and relevant partners.
* Share relevant marketing campaigns with local offices to drive marketing initiatives.
* Manage agreed sponsorships and partnerships to ensure maximum benefit received.
* Review and liaise with communications team to update marketing and promotional materials (including website content, publications, case studies, newsletters, advertising etc) to ensure appropriate materials available in local offices and relevant local content included.
* Work with the national marketing team to implement national projects.
* Manage implementation of campaigns run via the web.
* Manage standards for local functions, seminars and other networking events.

About you

Relevant tertiary qualification – Business or Marketing. 5+ years relevant work experience. Understanding of marketing philosophies and practices. Ability to develop strong relationships and manage expectations with internal and external stakeholders. Understanding of professional services and a multi‐stakeholder environment.

Life at RSM

RSM provides a great environment to build skills and confidence and we help our people achieve their best. As trusted advisors to our clients, we want to find the right people for the job on offer. Our network of offices across Australia and around the world allows us to offer a personal service to all our clients regardless of where they are. Working for RSM entitles everyone to a wide range of leading health, wellness, financial and lifestyle benefits.

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