Overview
At the National Rugby League (NRL), we're incredibly proud of our game and the impact it has on students, teachers, players, families and communities across Australia and the Pacific. Rugby League is a game for everyone, and our workplace reflects that—we are inclusive, we celebrate diversity, and we strive to create a culture where all people feel they belong.
Our school programs play a vital role in inspiring young people, encouraging active lifestyles, and building positive connections with the sport from an early age. As we continue to grow our footprint in education, we're looking for a School Marketing Executive to bring our programs to life through compelling campaigns, strong digital storytelling and best-in-class communications. If you're energised by purpose-led work and ready to make meaningful impact, we'd love to hear from you.
In The Role You Will
* Build awareness of NRL's school programs offerings and the benefits they provide students and local communities.
* Grow the number of schools and students participating in NRL school programs.
* Develop and deliver a communications strategy that increases awareness and engagement in NRL schools' programs through collaboration with internal teams and external providers.
* Plan and execute multi-channel campaigns aligned with school calendars, participation goals and event activations linked to elite competitions.
* Oversee the creation scheduling of engaging visual content across NRL websites, apps and digital channels to promote school programs.
* Build and maintain media relationships to secure coverage and position NRL school programs as impactful newsworthy educational initiatives.
Ideally you will have
* At least 2 years' experience in marketing, communications or digital content creation.
* Demonstrate experience in communication, marketing and social media management.
* Practical expertise with social media platforms, content creation tools and data analytics.
* Evidence of ability to create engaging, brand aligned digital content for diverse audiences.
* Excellent communication skills with ability to tailor messaging for diverse audiences.
* Strong interpersonal skills with the ability to build trust and communicate effectively with diverse groups, including educators, administrators and sport industry professionals.
* Proven ability to collaborate effectively with a broad range of stakeholders to deliver strategic outcomes, ideally within a sport, education or community focussed environments.
Whilst we look for experience, we also look for people who share the same beliefs as our organisation - we are UNITED, POSITIVE, INCLUSIVE & DISCIPLINED. Should you meet most of the criteria and share our beliefs, please apply.
The NRL is a child-safe organisation committed to providing a safe place for all children to learn and have fun. We have strong recruitment procedures to make sure the safest and most suitable people work with us and require all applicants to undergo an extensive screening process prior to appointment, a process that will include, but is not limited to comprehensive reference checks, an identity check, "Working with Children" checks and/or national criminal history checks.
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