Binance is a leading global blockchain ecosystem that powers the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products.
Job Overview
* We are looking for a Marketing manager to lead and execute the local marketing plan in Mexico and Colombia, including global campaigns and local activations.
The successful candidate will drive key metrics through a full funnel approach from acquisition to engagement and conversion, focusing on growth mechanics, engagement activities, and brand campaigns.
Key Responsibilities
* Develop and execute the strategic marketing plan, including strategy, planning, execution, and hands-on tasks such as campaign creation and implementation.
* Coordinate and define all aspects of Mexico's and Colombia's marketing campaigns, including growth mechanics, engagement activities, and brand campaigns.
* Drive brand, comms, and product campaigns, creating campaigns through the eye of the local consumer and considering social media, paid, SEO, and engagement aspects.
* Act as a bridge between user-acquisition campaigns and brand marketing, championing brand and user-focused narrative to drive user growth and adoption.
* Measure, report, and analyze campaign performance across channels, translating findings into actionable recommendations.
* Innovate and implement test-and-learn strategies, delivering results and supporting paid acquisition campaigns, referral campaigns, and co-marketing campaigns.
* Responsible for organizing, executing, and communicating events, community meetups, and educational efforts on the ground.
Requirements
* 5+ years of experience in digital marketing roles.
* Bilingual English/Spanish required for coordination with overseas partners and stakeholders.
* Experience working with integrated marketing campaigns, project management skills, and understanding of the crypto market.
* Strong interest in copywriting, good understanding of branding, performance marketing, and analytics.
* Hands-on approach, clear and concise communication style, and familiarity with AI tools for community engagement and content generation.
* Has worked in international teams, managing projects with numerous stakeholders, strong sense of responsibility, and resistance to stress.
Binance is committed to being an equal opportunity employer, believing that having a diverse workforce is fundamental to success.