Job Description
We are seeking a creative professional to lead our digital marketing efforts and drive social growth.
* Purpose:
* Develop innovative content strategies for social media platforms, including video and stills production, that align with our brand's unique aesthetic.
* Critical Skills:
* Maintain and enhance our art direction across all touchpoints: social media, email campaigns, journals, and advertisements.
* Curate engaging ad creatives that reflect our brand values and drive revenue growth.
* Social Media Expertise:
* Manage and grow TikTok and Instagram presence through elevated storytelling and solution-selling tactics.
* Oversight of customer engagement, inbox management, and communication aligned with our brand voice.
* Influencer Relations:
* Coordinate global PR sample sending, gifting, and influencer relations (AU, US, EU) in collaboration with external agencies.
* Pitch to creators, coordinate brand partnerships, and collect content for reuse.
* Email Marketing Specialist:
* Create weekly Klaviyo emails with refined copy and visuals matching our tone.
* Optimize Klaviyo email flows for retention and ongoing brand storytelling.
* Content Creator:
* Contribute to the launch and management of our online journal, crafting articles, coordinating interviews, and selecting imagery that reflects our art direction.