Looking for
Social Media and Marketing Virtual Assistant
Role Overview
We are seeking a part-time Virtual Assistant with a strong background in social media management to support the launch and growth of a purpose-driven consumer product brand in Australia, the UK, and New Zealand (with future global expansion). This role will focus on content creation, short‐form video editing, posting and scheduling, audience engagement, and light research to support influencer and content creator discovery. The VA will work closely with the founder and family‐run team, following clear brand guidelines and supplied raw content.
Scope of Work
* Content Creation & Editing (Primary Focus)
o Create branded social media content using supplied raw footage, images, and assets
o Edit short‐form videos (Reels, Shorts, Stories) from provided videos
o Design static graphics where needed, aligned with brand colours, fonts, and tone
o Ensure consistency with brand voice and visual identity
* Posting, Scheduling & Platform Management
o Schedule and post content primarily on Instagram
o Support expansion to Facebook and Meta platforms as required
o Coordinate content uploads for Shopify website where applicable
o Maintain a consistent posting cadence
* Community Engagement
o Engage with followers through likes, comments, and basic interactions
o Support brand visibility and community trust through thoughtful engagement
* Research & Support Tasks (As Needed)
o Research and identify potential content creators and professionals (e.g. occupational therapists, epilepsy or mental‐health‐aligned practitioners) based on defined criteria
o Use ethical, reasonable research methods and tools (manual or AI‐assisted)No direct outreach required unless agreed later
* Organisation & Asset Management
o Organise content, folders, and assets (e.g. within Canva)
o Help streamline workflows and improve content organisation
Tools & Platforms
* Canva (primary design tool)
* CapCut (short‐form video editing)
* Descript (AI‐assisted video editing and clipping)
* Instagram (primary platform)
* Meta / Facebook (secondary, growing use)
* Shopify (content coordination only)
* Optional/Exploratory: AI research tools for creator discovery
Qualifications & Experience
* Proven experience in social media management and content creation
* Highly experienced in marketing and content strategies
* Strong understanding of short‐form video content and trends
* Ability to work from brand guidelines and follow creative direction
* Organised, reliable, and respectful of realistic workloads
* Experience working with purpose‐led, wellness, health, or lifestyle brands is a plus
* Comfortable working with a founder‐led business and small team
Shifts & Hours
* Starting with a minimum of 10 hours per week to start; flexible schedule
o Occasional overlap for meetings or coordination when needed
* Target Start Date: Not urgent
o Hiring is not urgent; quality fit is prioritised over speed
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