People in the Corporate Function career track contribute to the running of Accenture as a high
- performance business through specialization within a specific functional area and grow into internally focused roles by deepening their skills and/or developing new skills within an internal functional area.
**Job Description**:
Accenture
Bring your big ideas and PR expertise to Accenture and you may find that your career catapults to places you never imagined. As a leader in strategy & consulting, technology, interactive and intelligent operations, our teams work closely with clients to deliver on the promise of technology and human ingenuity every day.
Corporate Functions - Marketing + Communications
As part of this team, you'll play a key role in helping Accenture execute its strategy. You'll work with a diverse team of innovative marketing experts who focus on the following areas: global brand management and advertising; global events and sponsorships; people engagement; marketing research; media and industry analyst relations; corporate and financial communications; digital marketing; talent marketing; client-centric marketing; and industry, service line and geographic marketing campaigns.
YOUR ROLE: Media Relations Lead, Australia and New Zealand
We are looking for a strategic thinker who will focus on generating tier one media coverage and positioning in support of Accenture's business objectives across Australia and New Zealand. The highly skilled professional will work closely with the marketing lead to ensure holistic, integrated media activity aligned to business needs to maximize consideration and preference for Accenture services. This person will report to the Growth Markets Media Relations lead.
Some of your responsibilities will include:
- Develop, manage and execute an integrated, aligned and end-to-end communication strategy that builds a positive market image for the Accenture brand, increasing our share of voice in the market.
- Work directly with the ANZ country managing director and executive leadership team to achieve strategic external communications outcomes that ensure we build brand awareness and understanding across all priority areas and industries.
- Work hand in hand with the ANZ marketing team to develop and implement integrated campaigns tied directly to key client issues and strategic business priorities. The alignment of media spend, consistency of messaging and strong brand positioning is fundamental to this integrated approach.
- Collaborate with the global Accenture corporate communications team to ensure consistency of global and local strategies and alignment of corporate interests across Australia and New Zealand.
- Work closely with the client account teams to increase proactive win announcements and client references to drive Accenture's strong and differentiated position in Australia and New Zealand.
- Lead day-to-day management of retainer PR agency relationship and ensure excellent service delivery and value for money.
- Facilitate formal media training for key Accenture executive spokespeople.
- Lead local issues management (client, people & corporate) in close collaboration with global issues management team to protect and enhance Accenture's brand locally.
- Collaborate with social media teams across the company to promote targeted content.
- Build and maintain strong relationships with influential journalists.
Educational Qualification:
- Bachelor's degree or other four-year university degree
Basic Qualifications:
- Bachelor's degree or other four-year university degree
- Minimum of 10-12 years' experience in media relations/corporate communications (corporate or agency experience preferred)
- Minimum of 10-12 years' experience analyzing, disseminating and communication complex information and developing clear "media-ready" messages
Knowledge and Skills Requirements:
- Excellent written and oral communications skills.
- Proven ability to quickly and concisely draft a wide range of clear, concise and high-quality media materials including news releases, media Q&As, media pitches, bylined articles, op-eds, etc.
- Detailed knowledge of media relations process in general and Accenture's media relations policies, including public disclosure requirements and restrictions.
- Social media (blogs, Twitter, Facebook, LinkedIn) familiarity and skills
- Issues management skills.
- Ability to interact and work closely with tier 1 media contacts representing clients, alliance partners, third-party organizations, vendors, and others.
- Broad overall business acumen and knowledge of Accenture's areas of business.
- Strong project management skills.
- Ability to manage multiple projects under tight deadlines.
- Passion for executing deliverables and programs that are of the highest quality, fully support Accenture's business strategy and are in line with or exceed leadership expectations.
- Strong negotiation and conflict-management skills to resolve comp