Lead. Inspire. Grow with Dymocks.
At Dymocks, we're passionate about connecting people with books, ideas and stories. As Australia's leading bookseller, we're entering an exciting phase of growth—and we're looking for a commercially driven and people-focused Regional Sales Manager to lead our retail network across VIC, TAS, WA & SA.
This is a rare opportunity to step into a high-impact leadership role, driving performance across both company-owned and franchise stores while shaping the future of our in-store experience.
About the Role
Reporting to the GM Retail, you will lead a diverse portfolio of stores, delivering sales growth, operational excellence and outstanding customer experiences.
You'll be equally comfortable:
* Driving commercial performance
* Coaching and developing leaders
* Partnering with franchisees
* Rolling up your sleeves in-store when it matters
What You'll Be Responsible For Driving Performance
* Deliver sales, profit and LFL growth across your region
* Lift store productivity (UPT, ATV, conversion)
* Use data to identify opportunities and act quickly
Leading People
* Coach and develop high-performing Store Managers
* Build leadership capability and succession pipelines
* Create a strong, values-led team culture
Elevating the Customer Experience
* Champion a consistent, engaging in-store experience
* Drive NPS and Booklover engagement
* Bring the Dymocks brand to life in every store
Operational Excellence
* Ensure strong inventory, VM and cost control disciplines
* Deliver consistent execution of campaigns and initiatives
* Maintain high compliance across all stores
Franchise & Stakeholder Management
* Build trusted partnerships with franchisee
* Collaborate across Retail, Marketing, Merchandising and People & Culture
* Act as a key link between stores and support office
What Success Looks Like
* Sales targets consistently achieved or exceeded
* Positive LFL growth across the region
* Strong NPS and customer engagement results
* High-performing, engaged store teams
* Consistent execution across all stores
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