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Shaw contract sales & marketing manager (richmond)

Richmond
Shaw Industries Group
Marketing Manager
Posted: 2 October
Offer description

Do you want to work within a high-performance, human-centred team that combines open minds, open hearts and open concepts with excellent customer service? Do you want to increase your marketability and exposure to the industry of flooring and building materials?

If your answer is “Yes”, then Shaw Contract Australia is the ideal place for you. We are looking for a Sales & Marketing Manager to lead a team of incredible and creative people.

About us:

We are a global company that provides solutions for commercial building materials, specialising in flooring. We are the leader in design, innovative product solutions and sustainable leadership practices. We are proud to be listed among the Best Employers by Forbes and receive many industry’s awards and recognitions, namely: Interior Design Magazine’s 2019 Best of Year - Honoree - Hard Flooring (2019), IIDA/HD Product Design Competition - Best Carpet/Rugs (2019), Interior Design Magazine’s 2019 Best of Year - Winner - Broadloom Carpet (2019).

Position Overview:

As a leader within the organization, you are expected to make sound business decisions, set strategic directions and influence internal and external stakeholders to execute a strategy.

The role Sales & Marketing Manager is critical for our success in launching CORETec products in Australia, supporting sales with digital tools, content curation and execution across Australian digital marketing platforms, bringing new digitally focused ideas and innovation to the current mix, and analytics and reporting on insights from activities. We need someone who can build up and maintain relationships with design firms, PM Company, contractors and users. Distribution development and management are critical. Project sales and project management skills are also required. The role will be focused on growing the market share and profitability of the premium brand, across all channels.

Responsibilities:

- Design and direct the launch of the sales and marketing efforts for CORETec products in Australia
- Lead the creation and implementation of the COREtec digital marketing campaigns with the Marketing Director Australia among others. Execute innovative and cost-effective digital campaigns, on time and within budget
- Represent Shaw Contract Australia in selling COREtec products by communicating the company’s background, brand story, advantages & key differentiators to dealers, A&D; specifies, end-users, contractors
- Manage Content Management system
- Develop email campaigns across the region, testing and reporting to gain insights
- Execute various initiatives, oversee the implementation and communication with COREtec product Sales and Marketing team
- Lead the development and implementation of strategies to drive higher consumption of an organization's products and services by building and strengthening brand image and customer loyalty in order to meet sales targets.
- Monitor performance and ensure achievement of deal sales targets in accordance with the Regional Sales Manager’s guidance.
- Lead the development and implementation of strategies to drive higher consumption. Collaborate and demonstrate strategic influence over product category teams, product design, sales and other marketing team members
- Measure COREtec ROI and KPIs set by the Marketing Director, using various online tools to report back on marketing activity success, in line with objectives. Effectively identify KPIs and measure marketing tactics, optimize as needed
- Monitor resilient competition and provide guidance and strategies for improvement. Maintain resilient technical expertise, train up dealers' sales team on COREtec properties with the support of management
- Identify and explore any potential partners for new markets for growth opportunities
- Develop and maintain strong relationships with a network of market participants, provide timely feedback on market trends, competition and other information that may have an impact on business
- Positively represent Shaw’s culture and values when engaging with customers and partners.

Requirements:

- Bachelor’s degree in Marketing
- Sales and Marketing experience
- Knowledge of resilient flooring including LVT, WPC, SPC required; COREtec experience preferred
- Experience managing retail partners and design firm relationships
- Ability to travel to Europe
- A suitable applicant may be required to travel domestically and internationally to represent the organization abroad
- Solid ability to build trusting relationships and customer satisfaction, to influence others
- Strong ability to execute action plans and take initiative
- Adaptability to change
- Strong understanding of how digital marketing activities integrate and link to other parts of the organization

Albeit not mandatory, the following skills will be advantageous:

- Dutch Language proficiency
- Able to demonstrate good numeracy skills with strong attention to detail. Excel competency is desirable
- Strong organizational skills with the ability to organize tasks and adjust priorities depending on business needs

How to apply:

If you possess the requisite skills and expertise to excel in this role, we invite you to submit your resume and a cover letter highlighting your relevant experience and achievements.

Email: david.mckee@shawinc.com

Website: https://www.shawcontract.com/en-au

Job Type: Full-time

Benefits:

- Health insurance
- Professional development assistance
- Salary packaging
- Travel reimbursement

Work Location: Hybrid remote in Richmond VIC 3121

Application Deadline: 29/10/2025

📌 Shaw Contract Sales & Marketing Manager
🏢 Shaw Industries Group
📍 Richmond

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