The Senior Planning Manager is responsible for delivering market leading implementation planning which ensures our clients media plans are delivering required media and busines outcomes. You are the day-to-day lead on the development of Creative Connections Recommendations and Connections Plans however this is done in close collaboration with your Senior Trading Manager to ensure all recommendations are underpinned by accurate media pricing.
You also work collaboratively with many disciplines across the agency group such as Client Leads, Strategy, Connections Design and BU's to ensure that all recommendations put forward for your clients are planned to deliver on the briefed business outcomes. As campaigns go live, you work in close collaboration with your Senior Trading Manager and respective trading team to ensure all planned metrics are being delivered, or if appropriate effective optimisations are undertaken and communicated to the client.
Alongside your trading team you will also work closely with our media partners to develop best in market connections executions.
You are an effective communicator with your Planning Director and Chief Media Partnerships Officer to ensure they are appropriately updated across your clients.
As the Senior Planning Manager you need to be able to identify partnership opportunities that may exist outside the standard paid media environments. You are also expected to build strong relationships with all agency partners that exist within a particular clients agency village to ensure our recommendations are well rounded.
You have 6-10 years experience in the industry and as such you have a fundamental and robust knowledge of the Australian media landscape in order to understand all of the opportunities that exist for your clients.
Job Responsibilities
* Leads and develops all Creative Connections Recommendations and Connections Plans in collaboration with the trading team ensuring they deliver on the briefed business outcomes.
* Incorporation of UM proprietary planning tools, such as Growth Accelerator, into the planning recommendations.
* Manages and leads planning outputs across all channels;
o Translates strategy & channel recommendation to trading hubs team
o Trains junior team members on UM approach to Planning
o Ensures pre, mid and post campaign reporting are completed by Trading hubs team and reviews accuracy
o Works in collaboration with all SBUs in creation of recommendation
* Leads the preparation of Media Landscape quarterly reviews to clients.
* Supports the Planning Director and Group Director by managing day to day workflow;
o Ensures all tasks delegated from the Planning Director are completed within the given timeframes.
o Supports workflow and resource allocation across the total Planning team.
o Manages issues effectively and reports issues with solutions to the Planning Director.
* Ensures team WIPs (Planning/Trading) are scheduled and actions allocated responsibilities post WIP.
* Drives a collaborative approach with all UM departments including BUs to develop best in class media solutions.
* Ensures a strong relationship with all media partners to remain across key/upcoming opportunities and trends;
o Attends all required media partner presentations.
o Takes an active role in briefing media partners in collaboration with the trading team.
* Attends required training as part of development.
* Participates in agency and group Planning initiatives ensuring best practice.
* Supports on agency pitches when available.
* Provides fair and transparent feedback on Trading team counterparts throughout the PDP and review process.
* Supports Planning Director in major client planning projects across client alignment - e.g. Screens Optimisation.
* Oversees financial process alongside the Senior Trading Manager to ensure monthly invoicing is in-line with the plan.
* Ensures Planning Managers are accurately reconciling Connections Plans after invoicing occurs.
* Leads Planning recommendations (in collaboration with Senior Trading Managers) for day-to-day campaign optimisations to ensure delivery against business outcomes.
* Manages workflow across campaigns in collaboration with all SBUs
Salary range between $95,000 & $100,000 including Superannuation.
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