Overview
Winarch Group is a diversified investor, developer and operator across real estate, live entertainment, and cultural assets. Within this, Winarch Music brings together two iconic music retailers:
Musos Corner – one of Australia's largest independent music stores with a national online presence.
The Guitar Lounge – a premium destination for world-class guitars and experiences.
Our ambition is bold: for e-commerce to produce 50% of divisional revenue. To achieve this, we need a proven digital leader to deliver best-in-class ecommerce, experimentation, and growth at scale.
The Role
Reporting to the Head of Music, as Head of E-commerce, you'll own the digital commerce vision and P&L; across Winarch Music. You'll re-platform Musos Corner (Magento ? Shopify or equivalent), launch ecommerce for The Guitar Lounge from WordPress, and build a growth engine across every digital channel. This is a role for a leader who thrives on data, experimentation, and impact. You'll collaborate across teams, build systems that scale, and deliver measurable step-change growth.
What You'll Do
Define and execute the ecommerce roadmap to scale online sales to 50% of divisional revenue.
Lead re-platforming projects, ensuring scalability, speed, and CX excellence.
Build world-class digital acquisition across SEO, SEM, Paid Media, Affiliates, Marketplaces, and Generative Engine Optimisation (GEO) for emerging search environments.
Develop omni channel experience for customers to connect digital and retail environments.
Conversion & Customer Experience: Own the full funnel, optimising every touchpoint from discovery to checkout to loyalty.
Build and run structured A/B and multivariate tests across desktop, mobile and app.
Use analytics, heatmaps, session recordings and user interviews to uncover friction points.
Develop and maintain a CRO playbook and prioritisation framework for rapid iteration.
Cross-Functional Collaboration: Partner with retail, sales, warehouse, operations, finance, designers, agencies, analysts to deliver quick, data-driven iterations aligned to OKRs.
Work with product and marketing teams to embed GEO and SEO best practices into content, catalogue, and campaigns.
Leadership & Impact: Build, inspire, and scale a high-performing ecommerce and growth team.
Balance vision and execution — prioritising initiatives with outsized impact on conversion, growth, and customer value.
Report on KPIs, own the ecommerce P&L;, and deliver against ambitious multi-million-dollar sales targets.
What You Bring
Proven ecommerce leadership – 5–8+ years scaling multi-million-dollar online businesses with large product catalogues.
Re-platforming expertise – led migrations from Magento/Shopify/Headless with minimal disruption.
Deep growth marketing knowledge – SEO, GEO, SEM, CRO, CX, Affiliates, analytics and performance marketing.
Experimentation mindset – track record of designing, running and scaling structured testing programs.
Cross-functional leadership – ability to collaborate with technical, creative, and commercial teams.
Commercial acumen – ownership of ecommerce P&L; and revenue delivery.
Innovation orientation – comfort adopting AI, automation, personalisation and emerging tech into digital commerce.
A passion for music, creativity and customer experience.
Why Join Winarch Music?
This is more than an ecommerce job — it's a mandate to redefine music retail in Australia. You'll have:
The budget, mandate and senior backing to drive true transformation.
Freedom to innovate across platforms, marketing, and customer experience.
The chance to build a best-in-class ecommerce function that fuses digital, physical, and cultural commerce.
A culture that values authenticity, creativity, and performance.
Ready to set the standard for music retail online?
Apply now and lead Winarch Music into its next growth chapter.
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📌 E-Commerce Lead
🏢 Winarch Group
📍 Sydney