Overview
Role: Social Media Manager with Graphic Design & Video Editing — NSW, Australia
Responsibilities
* Develop and implement a content strategy to grow engagement and reach.
* Manage posting schedules across platforms (Facebook, Instagram, TikTok, LinkedIn, Twitter, YouTube, etc.).
* Monitor and respond to comments, messages, and mentions to boost community engagement.
* Track trends and adjust strategy accordingly.
* Oversee and manage all aspects of social media marketing.
* Plan and schedule content across multiple platforms.
* Design high-quality graphics and edit videos for promotional and organic content.
* Engage with followers, respond to comments, and manage DMs.
* Research social media trends and adjust strategy accordingly.
* Track and report on social media performance.
* Collaborate with the client or team to align content with overall business goals.
Content Creation (Graphic Design & Video Editing)
* Design eye-catching social media graphics, infographics, and promotional materials.
* Edit and produce short-form and long-form videos for Reels, TikTok, YouTube Shorts, and other social platforms.
* Create branded templates for a cohesive social media look.
* Ensure content aligns with brand guidelines and messaging.
Video Production & Editing
* Edit raw video footage into engaging content with animations, text overlays, and effects.
* Optimize videos for each platform (e.g., vertical for Reels and TikTok, widescreen for YouTube).
* Add captions, music, and transitions to enhance viewer retention.
* Research and implement relevant hashtags for increased visibility.
* Optimize captions and descriptions for better searchability and engagement.
Analytics & Performance Tracking
* Monitor and analyze content performance metrics.
* Create reports with key insights and recommendations for improvement.
* Adjust content strategy based on data-driven decisions.
Ad Management & Growth Strategy (Optional but Preferred)
* Run and optimize paid social media campaigns.
* Track ad performance and adjust budgets for better ROI.
Client Requirements
* Primary Goal: Increase brand visibility, engagement, and conversions through high-quality social media content.
* Preferred Platforms: Facebook, Instagram, TikTok, LinkedIn, YouTube, and Twitter.
Skills Needed
* Graphic design (Canva, Adobe Photoshop, Illustrator)
* Video editing (CapCut, Premiere Pro, Final Cut, or similar)
* Posting Frequency: Minimum 3-5 posts per week (adjustable based on strategy).
* Engagement Expectation: Respond to comments/messages within 24 hours.
* Performance Tracking: Monthly reports on engagement, reach, and growth.
* Preferred Experience: At least 2 years of experience in social media management, graphic design, and video editing.
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