Introduction:About UsAt Good Drinks Australia, we continue to redefine the landscape of beer and alcoholic drinks. Join a company where a vibrant workplace culture meets an iconic family of brands. Whether you're interested in brewing or brand strategy, Good Drinks offers a dynamic environment that nurtures your potential. Our workplace is more than a space – it's a community of passionate individuals shaping the future of the alcoholic beverage industry.Description:We are seeking a Senior Brand Manager to lead the strategic direction and execution of a national master brand within our growing portfolio. Based in Brisbane, you will play a key role in shaping this brand, from high-level strategy to market execution.With a proven ability to elevate brand presence, you will drive brand storytelling, campaign innovation, and product portfolio growth. You will collaborate with senior stakeholders across Sales, Trade Marketing, Digital, Events, and Executive teams to ensure alignment with company objectives. Our entrepreneurial culture is dynamic and fast-paced, offering the freedom to shape Australian-made and owned brands that resonate nationwide.Skills and Experiences:Key ResponsibilitiesStrategic Brand Leadership: Define and lead comprehensive brand strategies and marketing plans that drive consumer demand and meet customer needs.Lead the annual brand planning process to develop and execute short- and long-term brand activities aligned with company goals.Oversee the annual marketing budget, ensuring resource efficiency and alignment with objectives.Marketing & Communications OversightManage ATL, digital, content, and communication strategies; collaborate with internal teams and external agencies.Plan and execute integrated marketing campaigns, including advertising, digital initiatives, and in-store activations.Creative & Product DevelopmentGuide creative processes to maintain brand integrity across all touchpoints, including packaging, advertising, and in-store materials.Drive product portfolio strategy, including new product development, packaging innovations, and range management.Leadership & Stakeholder ManagementMentor and develop junior team members, including one direct report, fostering collaboration and growth.Collaborate with stakeholders across Shopper Marketing, Events, Digital, Sales, and Executive teams to ensure cohesive brand storytelling.Work with Sunshine Coast venue teams to build brand presence.Performance Analysis & ReportingAnalyze brand performance, market trends, research, and competitor activity to refine strategies.Present insights and recommendations to senior management and sales teams for continuous improvement.Event & Activation LeadershipCoordinate with Events and Trade marketing teams to deliver consumer and trade activations that enhance brand visibility.Ensure brand experiences are strategic and optimized.Field EngagementEngage regularly with sales teams, gather consumer insights, and identify growth opportunities.Support field teams with compelling stories, sales tools, and campaign support.What Will Set You Apart:Extensive Brand Marketing Experience: Proven track record in senior brand marketing roles, preferably in FMCG or alcohol industry.Leadership & Communication Skills: Ability to inspire teams and build strong stakeholder relationships.Entrepreneurial Mindset: Comfort in fast-paced, agile environments, proactive in seizing opportunities.Strategic & Organized Approach: Analytical, disciplined, with strong budgeting skills to maximize ROI.Meticulous Attention to Detail: Focus on brand aesthetics, messaging, and innovation to enhance consumer engagement.Benefits & Perks:Innovative Culture: Be part of an entrepreneurial environment shaping brand futures.Impactful Role: Help establish Australian-made brands on the national stage.Creative Collaboration: Work with passionate teams and agencies.Product Perks: Enjoy a generous product allowance and industry insights.Vibrant Sector: Thrive in a fast-paced, admired industry.
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