### Brand and Advertising Lead* Melbourne, VIC, Australia* Full timeAt Uniting AgeWell, our focus is on supporting older people to experience a sense of wellbeing, choice and independence in their lives, to feel valued members of their community and to have easy access to the community or residential services they need to live the life they want. With a range of services in many locations across Victoria and Tasmania, our 5,000+ staff and 600 volunteers are committed to delivering high quality services and care.Uniting AgeWell provides a workplace culture based on the BEST philosophy – Believe, Excel, Support and Trust – underpinned by our values of Kindness, Respect, Integrity, Innovation and Inclusion, and our customer service charter and promise that shape and inform all that we do. More information can be found on the Uniting AgeWell website -**Why choose Uniting AgeWell:**• Join a values-driven organisation and contribute to Uniting AgeWell's continued growth• Generous salary packaging options available• A career with heart – use your skills to make a difference**About the role:**If you are an experienced, dynamic and motivated brand custodian with creative flair and passion for your work and you want to make a real difference, this values-driven role will present an exciting next step in your career.The Brand and Advertising Lead is a valued leader within the Marketing and Community Relations team who helps drive organisational growth and brand trust through dynamic and creative brand activations and advertising campaigns.Reporting to the Director, Marketing and Communications, the Brand and Advertising Lead will play an integral role in the successful implementation of Uniting AgeWell's marketing and communications strategy and contribute to the delivery of the organisation's strategic objectives.**The Brand and Advertising Lead will:**• lead brand and advertising activities arising from the marketing and communications strategy, organisational strategic plan and operational services to support service marketing and brand engagement;• amplify brand and marketing/advertising activities through effective planning, stakeholder consultation, campaign development and execution, tracking and analysis;• enhance Uniting AgeWell's profile and maintain brand voice, integrity and reputation;• ensure channel and audience appropriate advertising and promotion that expands reach and engages and informs the target audience, maximising impact, service uptake and ROI; and• demonstrate a genuine desire to make a difference to the lives of the people we serve, their families and our broader community.**About you:**You are driven by curiosity and creativity, using insight and momentum to build meaningful community connection and elevate brand presence with care and purpose.An accomplished brand custodian and project manager, you thrive when developing and delivering integrated advertising and promotional programs and continually identifying new opportunities aligned to organisational values and strategic intent.**This is the place for you if you have:**• a tertiary qualification in marketing or communications and at least five years' experience in brand leadership, preferably in a large-scale human services organisation• a strong track record in developing and producing brand executions, campaigns and advertising across a range of mediums and audiences, with an eagle eye for detail and audience insight• outstanding communication and copywriting skills with a strong creative approach including effective brief development, storyboarding and photographic and art direction• exceptional interpersonal, industry and media networking skills• excellent organisational, project and budget management, analytical and reporting skillsYou **are also:**• an enthusiastic, authentic and effective team leader and collaborative team member• an effective listener, who approaches each day with creativity, an open mind and is solutions-focused• committed to being part of a workplace culture based on the BEST way of life**Essentials for working in Aged Care:**• A current Working With Children and Vulnerable People card• Current and ongoing flu and COVID-19 Vaccinations• Australian working rights• Ability to pass a national police clearanceMake a positive difference in your community – apply now!The position description for the role can be found here:Aboriginal and Torres Strait Islander people are encouraged to apply.For more information, please contact the Recruitment Team at look forward to hearing from you!Play an active role in supporting a loving community or residents in their day-to-day wellbeing along side a tight knit team#J-18808-Ljbffr