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Ready for a fresh challenge at an award-winning media agency that values your growth and innovative thinking? We're on the hunt for a SEO Director to join our 20+ strong media team in Thirroul on the beautiful South Coast. This role has genuine scope to shape how SEO and AI-driven search are delivered across the agency.
Why work at Connected?
A genuinely rare opportunity to combine a coastal lifestyle in the Illawarra with a senior marketing role at one of Australia's leading independent media agencies.
A competitive salary package and benefits (comparable to roles in Sydney).
Ongoing investment in wellbeing, development and community, including events and activities, professional training, and charity programs.
We get to work with some of Australia's top brands and marketing teams including Sanitarium, Canon, Australian Institute of Marketing, Aon Insurance.
Our team is built around our values: Performance, Energy, Integrity, Heart and Unexpected(ness).
As our SEO Director you will be responsible for:
Leading our SEO function, driving strategy, execution, and innovation while managing a small team. You'll ensure customer-first, best-in-class SEO strategies, integrate SEO into broader marketing efforts, and deliver measurable growth for clients.
We're looking for someone who is already deeply engaged in AEO and AI search - experimenting, validating and translating emerging tools and strategies into real commercial impact.
Key Responsibilities:
Own SEO/AEO performance for our agency and clients – develop and execute end-to-end SEO strategies and tactics to significantly scale organic growth.
Identify opportunities for both short term gains and longer term growth for clients in a wide range of industries.
Manage multiple SEO projects at once in a dynamic and fast paced environment – manage own time and team resources; plan and review effort v capacity in sprints.
Manage and mentor a small team – mentoring, training, reviewing work, anticipate issues and mitigate risks.
Create new systems and processes that leverage tools and AI to automate SEO tasks and projects including audits, keyword research, site crawls, backlink acquisition and their implementation plans.
Lead ongoing innovation in SEO and AEO to ensure our clients stay ahead in AI-driven search visibility.
Generously share knowledge with team mates and client partners.
The ideal candidate:
To thrive at Connected you'll need to live our values – operating with focus, care and an obsession with impact. This role is a true blend of strategy and execution – we are looking for someone who is able to see the big commercial picture while remaining hands-on in the detail.
A bachelor's degree in a relevant field.
7 years+ of experience working on small and large websites within multiple verticals.
A self-starter. Someone proactive who takes initiative when solving problems and finding new solutions.
Comfortable owning performance outcomes and commercial impact, not just SEO deliverables.
Expert level understanding of search engine algorithms and ranking factors.
Experience in LLM-driven search and GEO, with the capability to evolve and scale AI-led search strategies.
Deep, end-to-end SEO expertise across technical SEO, on-page and content optimisation, keyword strategy and site performance, with a strong understanding of how website architecture, CMS platforms and code impact search visibility.
Strong grasp of the broader SEO ecosystem, including UX and core web metrics, local SEO, backlink strategy and authority building.
Strong in tools including Screaming Frog, SEMRush, ahrefs, Google Search Console, Google Analytics, Looker Studio.
Highly organised, efficient and comfortable operating at pace.
A strong communicator focused on impact, innovation and process efficiency.
Agency experience is highly preferred.
Open to Australian residents only.
If you\'re a strategic SEO leader eager to drive impact and lead a high-performing team, we'd love to hear from you.
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Your application will include the following questions:
* How many years\' experience do you have as a Search Engine Optimisation Director?
* Which of the following statements best describes your right to work in Australia?
* What\'s your expected annual base salary?
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