Create high-impact digital content that boosts customer acquisition, engagement and conversion.
Work across teams to deliver scalable, compliant, data-driven digital content experiences.
Melbourne based
Join a team that's All Kinds of Useful
At Origin, being useful is more than a tagline - it's how we approach work every day.
As a collective, we're a team that thrives on finding better ways, working together, and owning our impact.
From powering homes to delivering award-winning internet and helping to lead Australia's energy transition.
If you're driven by purpose and excited to be part of something bigger, we'd love to have you on the journey.
About the Role
As a Designer – Content, you'll shape high-impact digital content that drives customer acquisition, engagement and conversion across Origin's sales channels.
You'll translate complex energy concepts into clear, compelling messages, while working hands-on with structured content systems - including JSON-based components and WordPress - to deliver consistent, compliant and scalable digital experiences.
You'll collaborate closely with marketing, product, digital, legal and compliance teams to develop new ideas, refine journeys and uphold strong content governance.
This role suits someone who loves blending creativity, UX thinking, data-led optimisation and the technical side of content production.
Key Responsibilities
Create, test and optimise content across digital sales journeys to drive performance and conversion.
Translate complex propositions into simple, customer-focused messages and structured content patterns.
Design, publish and maintain content within schema-driven CMS environments (WordPress, JSON-based components, metadata and variable binding).
Work with Marketing, UX, Sales, Legal and Compliance to deliver cohesive and compliant experiences.
Use analytics, experimentation and A/B testing to continuously improve engagement and conversion.
Ensure all content meets brand, regulatory, accessibility (WCAG 2.2 AA) and content governance standards.
Support product and campaign rollouts across our customer-facing channels.
Maintain content structure, tagging, metadata, component governance and version control to minimise risk.
About You
You're a digital content designer who can move fast, solve problems creatively and work confidently across technical and marketing environments.
You understand how structured content works, how customers make decisions, and how to balance creativity with compliance and operational excellence.
You'll Bring:
Proven experience designing, editing and optimising digital content across sales or acquisition environments.
Ability to simplify complex ideas and write clearly, quickly and effectively across formats.
Comfort working with structured content - JSON fundamentals, WordPress, HTML/CSS or similar component-based systems.
Understanding of UX principles, accessibility standards and conversion-led content design.
Experience navigating regulated environments (energy, telco, finance) is highly regarded.
Strong organisational skills, attention to detail and the ability to manage multiple competing priorities.
Confidence working in cross-functional teams and influencing stakeholders at pace.
Why Origin?
At Origin, we're working to get energy right for our customers, community, and planet and that starts with creating a workplace where our people thrive.
You'll enjoy:
Training and development through LinkedIn Learning and our Learning Hub.
Volunteer and cultural leave, plus opportunities to give back through the Origin Foundation.
Electricity, Gas & Broadband discounts.
Supportive leadership, a collaborative culture, and access to our Employee Share Plan.
Origin - Where good change happens
At Origin, we're powered by people who believe in creating change.
We are committed to fostering a diverse, gender equitable workforce, where everyone is welcome, and all applications are evaluated on merit and potential.
We encourage applications from Aboriginal and Torres Strait Islander Peoples, people living with disabilities, culturally diverse people, any stage in life, people with intersex variations and people within LGBTQ+ communities, including trans and gender diverse.
Enjoy a challenging career in an exciting industry where you can grow and explore your potential.
If you think you have transferable skills, an appetite to learn and would be a great fit, we'd love to hear from you.
Here's a little about us: /
Background checks may be required to determine your suitability for this position as part of the recruitment process and during your employment.
These checks may include police checks, AusCheck, medical assessment and/or drug and alcohol testing.
Please note unsolicited CVs from agencies will not be accepted.
Origin recognises Aboriginal and Torres Strait Islander Peoples as the Traditional Custodians of country throughout Australia, and we pay our respects to Elders past, present and future.