At Creative Juice SA in Cairns, Tropical North Queensland, we are seeking a highly skilled Marketing Specialist to drive our destination marketing efforts.
This role will focus on delivering innovative graphic design and content creation solutions for marketing campaigns and PR activities. The successful candidate will be responsible for creating consistent, on-brand materials across integrated ATL and BTL campaigns using various marketing channels.
* Create cohesive visual identities for campaigns and manage campaign roll-out through paid media activity, including material instructions and dispatching.
* Negotiate strategic partnerships with digital and content providers to extend reach and share of voice.
* Develop and maintain the organisation's digital presence, including website performance analysis, optimisation, and reporting.
* Support SEO strategies and SEM campaigns by managing website performance, analysing data, and implementing improvements.
* Manage owned social media activity, scheduling, community engagement, and monitoring performance metrics.
The ideal candidate will possess excellent creative and analytical skills, with a strong understanding of marketing principles and practices. If you are a motivated and detail-oriented professional looking to make a real impact in a dynamic environment, we encourage you to apply for this exciting opportunity.