Job Opportunity
Seeking a highly skilled e-commerce and CRM manager to drive online sales, optimize the customer journey, and implement targeted digital marketing initiatives.
This is an opportunity to take ownership of the e-commerce and CRM function, develop and execute annual e-commerce calendars, coordinate brand strategy meetings, and oversee daily e-commerce operations.
Responsibilities
* Develop and execute comprehensive e-commerce strategies to drive revenue growth and improve customer engagement.
* Coordinate brand strategy meetings to align product drops, emails, and marketing efforts.
* Oversee daily e-commerce operations to ensure timely product uploads and manage promotional offers aligned to the marketing calendar.
* Produce regular sales and performance reports with clear insights and next actions.
* Partner across creative, merchandising, and tech teams for smooth execution.
CRM and Lifecycle Marketing
* Own CRM strategy across acquisition, conversion, retention, and reactivation with clear KPIs for revenue share, LTV, repeat rate, and churn.
* Build and optimize automated flows in Klaviyo or similar, including welcome, browse abandonment, cart abandonment, checkout abandonment, post-purchase, cross-sell, replenishment, win-back, VIP, birthday, and back-in-stock.
* Lead campaign planning and segmentation with advanced audience logic, RFM cohorts, predictive analytics, and propensity scoring.
* Drive personalization at scale using dynamic content, product recommendations, and conditional logic across email and SMS.
* Implement preference centers and zero-party data capture across pop-ups, quizzes, and onsite forms to improve consented data quality.
* Safeguard deliverability through list hygiene, sunsetting rules, inbox placement monitoring, and warm-up plans.
* Manage SMS and push programs where applicable, including compliance and frequency governance.
* Set test-and-learn roadmaps for CRM, including subject lines, send time, cadence, creative, offers, and segmentation experiments.
* Build customer dashboards covering cohort performance, LTV, time to second order, average order frequency, and retention curves.
* Maintain data quality across CRM, Shopify, GA4, and paid platforms with consistent UTM standards and audience syncing.
* Ensure compliance with relevant regulations.
Requirements
* 5+ years in e-commerce or digital marketing with significant CRM ownership.
* Deep experience with CRM platforms such as Klaviyo including advanced segmentation, flow automation, templates, and reporting.
* Proven track record improving retention metrics such as repeat rate, LTV, purchase frequency, and churn reduction.
* Hands-on paid media experience across Meta and Google including PMAX, Shopping, Search, remarketing, and audience building.
* Strong analytical capability with GA4, data layers, and attribution concepts.
* Familiarity with tracking, pixels, Conversions API, GTM, and UTM standards.
* Proficiency with Shopify and common apps for forms, loyalty, referrals, and reviews.
* Excellent organizational skills and ability to manage multiple deadlines.
* Clear written and verbal communication.
Apply via the link provided or submit your CV for consideration.