Senior Brand Manager – Coffee Portfolio
Are you a commercially minded, strategically driven marketer with a passion for coffee, product innovation and brand building? This is a rare opportunity to take ownership of a high‐profile portfolio across fully automatic coffee machines, capsule systems and related categories — driving strategy, innovation and market growth for a leading global consumer brand.
About the Role
As Senior Brand Manager, you will lead all areas of the marketing mix — from strategy implementation and new product launches to pricing, advertising and promotional planning. You'll play a pivotal role in growing brand equity and driving category leadership across the coffee portfolio. You will lead the strategic direction and execution of key growth pillars including fully automatic coffee machines and capsule systems, overseeing the broader coffee ecosystem end‐to‐end. You'll also provide leadership and mentorship to a Brand Manager responsible for manual coffee, breakfast categories and accessories, ensuring cohesive multi‐category brand alignment. Success in this role requires strong collaboration across internal teams, head offices, and external partners. A hands‐on mindset, strong organisational skills, and the ability to operate in a fast‐paced environment will set you up for long‐term success.
Key Responsibilities Portfolio Management
* Develop and maintain a clear portfolio architecture and segmentation framework across the total coffee category, ensuring strong differentiation between craft‐focused and convenience‐focused consumer segments.
* Lead lifecycle management and SKU rationalisation, including transitioning legacy models to NPD, optimising stock run‐out strategies and ensuring the portfolio remains profitable and easy to navigate.
* Work closely with Sales, Digital and Trade Marketing to ensure channel alignment across department stores, specialists, and direct‐to‐consumer environments.
* Act as the strategic link between the local market and international teams, shaping the product roadmap based on local insights, consumer behaviour and competitive dynamics.
Insights & Research
* Analyse customer behaviour, category trends and competitive dynamics to shape marketing strategy and value propositions.
* Monitor competitors and market movements to ensure brand plans are future‐focused and responsive.
* Use internal sales data, scan data and retail volumes to assess market growth, ROI and performance, sharing actionable insights with the wider business.
Product Development
* Develop and communicate product development and channel plans in collaboration with Sales.
* Manage product approval workflows, ensuring all stakeholders meet required timelines.
* Maintain accurate and up‐to‐date product information, including specifications, pricing, availability and key selling messages.
* Create product launch summaries and messaging for internal training, ensuring product knowledge is consistent across customer experience and merchandising teams.
Marketing Planning & Execution
* Lead end‐to‐end brand planning — from strategy development to integrated activation — ensuring timelines, approvals and execution meet high standards.
* Apply a digital‐first, test‐and‐learn mindset across campaigns to maximise performance and channel impact.
* Develop marketing collateral including brochures, POS, retailer decks and in‐store display assets, ensuring timely distribution to internal teams.
* Deliver brand and category advertising, promotional campaigns and customer marketing programs that drive brand equity and commercial outcomes.
* Conduct robust ROI analysis on all initiatives, informing future strategy and investment decisions.
Communication & Stakeholder Management
* Provide regular updates to stakeholders and maintain strong communication across internal departments and external agencies.
* Respond promptly to queries from internal teams, customers and partners to support seamless execution.
Administration & Leadership
* Manage the marketing budget, including monthly reconciliations, ensuring accountability and optimal investment.
* Support broader team development and help embed best‐practice marketing processes.
* Lead, coach and develop a Brand Manager, setting KPIs and providing guidance across multiple product categories.
About You
You are an ambitious, commercially minded marketer with a passion for brand building and a strong understanding of consumer behaviour. You bring:
* Excellent communication and stakeholder skills.
* Strong organisational capability and attention to detail.
* Confidence interpreting data and turning insights into action.
* A proactive, solutions‐focused mindset.
* The ability to work autonomously while embracing collaboration.
* A positive attitude and strong team orientation.
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