Associate Director, Paid Search
About the Role:
The Associate Director of Paid Search is responsible for managing a team and elevating the search strategy, activation, and thought-leadership against our portfolio of clients. This individual has a breadth and depth of experience that spans across several categories and understands how paid search plays into the broader media ecosystem.
Main Responsibilities:
* Paid Search Strategy and Activation: Define and own the overarching paid search strategy and deliver activation excellence across search platforms (Google, Microsoft, Yahoo) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
* Team Management: Build and lead a team that delivers unbeatable paid search strategies and ad performance, inclusive of training, process enforcement, and innovation
* Collaboration and Escalation: Foster collaboration between paid search team, client partnership, creative, growth, and activation teams to ensure proper execution of strategy and client stewardship, and represent the agency's strategic point of view and ethos in internal and external presentations and meetings