Social Media Coordinator Job Overview
As a key member of our marketing team, the Social Media Coordinator plays a pivotal role in developing and executing a comprehensive social media strategy. This involves creating engaging content across multiple formats for various platforms including Instagram, Facebook, TikTok, and LinkedIn.
Main responsibilities include:
* Executing our social media strategy in line with broader Sales & Marketing goals, ensuring alignment and synergy.
* Designing and creating content across diverse formats to captivate our audience and drive engagement.
* Monitoring and managing community interactions, user-generated content (UGC), and social listening to stay ahead of trends and competitor activity.
* Maintaining brand consistency by ensuring all social content aligns with our tone of voice and brand DNA.
* Capturing real-time content by collaborating with our operations team to provide timely and relevant updates.
* Collaborating with influencers and brand partners to expand reach and strengthen brand credibility.
* Tracking and reporting on social media performance using data insights to inform future strategies.
What You'll Bring
* Minimum 2 years' experience in a similar role, preferably within a fast-paced marketing environment.
* Strong knowledge of social media trends and platforms, with a keen eye for emerging opportunities.
* Confident rapport-building and business relationship management capabilities to foster strong connections with stakeholders.
* Experience with copywriting and video editing for brands, showcasing creativity and versatility.
* Excellent written and verbal communication skills, with the ability to adapt tone and style to suit different audiences.
* Strong organisational skills and ability to work independently, prioritising tasks and meeting deadlines.
What's in it for You
* A comprehensive employee wellbeing program to support your physical and mental health.
* Family & friends discounts across our walking products, offering exclusive savings and perks.
* Opportunities for ongoing training and professional development events, helping you grow and evolve in your career.
* Exclusive pro-deals program for access to discounted adventure gear, fueling your passion for exploration.