AiMRed is Melbourne's leading digital marketing agency, blending traditional marketing expertise with cutting-edge AI technology. We work with a diverse portfolio of clients across industries — from real estate and retail to health and outdoor living — helping them grow through data-driven, results-oriented campaigns. With services spanning Google Ads, Meta, TikTok, Xiaohongshu (RedBook), SEO, CRM, and AI-powered analytics, we're a full-service agency that truly moves the needle.
The Role
We're looking for a passionate and results-driven Advertising Specialist to join our growing team. In this role, you'll be at the heart of our paid media operations — planning, executing, and optimising digital advertising campaigns across multiple platforms for a wide range of clients. You'll work closely with our strategy and creative teams to deliver measurable outcomes that help our clients' businesses thrive.
Key Duties & Responsibilities
* Develop tailored advertising strategies aligned with each client's business goals and target audience
* Liaise with clients to understand their objectives, provide updates, and manage expectations
* Plan, build, launch, and manage paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, and Xiaohongshu (RedBook) etc.
* Set up and monitor campaign structures including ad groups, targeting, bidding strategies, and budgets
* Work alongside content creators and designers to brief and review ad assets
* Conduct A/B testing on ad creatives, copy, audiences, and landing pages to continuously improve performance
* Conduct audience research, keyword analysis, and competitor benchmarking to inform campaign direction
* Monitor campaign performance daily, making real-time optimisations to maximise ROI and ROAS
* Prepare and present clear, client-facing performance reports with actionable recommendations
* Stay current with platform algorithm changes, ad policy updates, and emerging advertising trends
What We're Looking For
* At least 1 year of hands-on experience in a similar role
* Proven proficiency with Google Ads (Search, Display, Shopping) and Meta Ads Manager
* Experience with TikTok Ads or Xiaohongshu is a strong advantage
* Solid understanding of conversion tracking, pixel setup, and attribution modelling
* Analytical mindset with comfort using data to guide decisions
* Excellent written and verbal communication skills
* Mandarin language skills are highly regarded (given our significant Chinese-speaking client base)
* Relevant qualifications in Marketing, Communications, or a related field preferred
Why Join AiMRed?
* Work at a forward-thinking agency that integrates AI into everything we do
* Be part of a collaborative, multicultural team in Melbourne
* Manage campaigns for real brands with real budgets and real results
* Career growth opportunities as the agency expands
* Competitive salary commensurate with experience
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