Performance-Driven Content Manager
This role combines the creativity of social media management and influencer marketing with the results-driven focus of paid advertising. We are looking for a skilled individual with hands-on experience creating high-converting short-form video ads. You will manage the full process of content creation from research and scriptwriting to sourcing and managing content creators, as well as editing and conducting split testing.
Key Responsibilities
* Content Creation: Develop video scripts and storyboards, conduct competitor research, write creative content, organize ideas into actionable projects, and review compliance with relevant guidelines.
* Influencer Management: Sourcing, contacting, negotiating rates with influencers and actors, communicating requirements, and providing clear direction and feedback.
* Project Management: Managing project timelines, ensuring timely payment and adherence to budget, and maintaining organized project and file management systems.
* Video Editing: Directing and reviewing the editing process to ensure the final products meet quality standards, basic video editing and production tasks, generating split tests, and creating variations for use across multiple media platforms.