Product Marketing Manager – Fire TV GTM & Product Experience (ANZ), ANZ Devices
Amazon is hiring a Product Marketing Manager – Fire TV GTM & Product Experience (ANZ) based in Sydney or Melbourne.
Do you want to build and push boundaries, driving growth through innovative marketing while improving product experience and seeing immediate impact?
If so, this role is for you.
We are looking for a customer-obsessed, analytical and results-oriented Product Marketing Manager to lead a diverse range of go-to-market initiatives in support of Fire TV product launches, product experience optimisation, and on-device marketing in ANZ.
This role combines strategic GTM leadership with hands-on product experience management & creative marketing execution.
With deep consumer and product marketing experience, you will translate customer needs into business requirements and drive complex projects to completion.
You must be comfortable dealing with ambiguity, own projects, and work across global teams.
Metric-based decision making & A/B testing are essential.
This role operates at both strategic and tactical levels, from launch planning to hands-on implementation of major initiatives, collaborating with Sales, Marketing, Product Management, Business Intelligence & Legal teams.
You will take ownership and help foster a high-energy, high-performance culture.
Key Responsibilities
Lead go-to-market strategy and implementation for Fire TV products in ANZ, from evaluating product concepts, developing business cases, and reviewing investment plans with Amazon Devices leadership.
Architect the local launch strategy, leading the cross-functional team to deliver a seamless, successful product launch across marketing, onsite CX, distribution channels, and more.
Own content localisation and packaging strategies.
Drive business reporting and goal tracking across all platforms.
Optimize on-device customer experience through experimentation and local new feature testing.
Develop and execute A/B tests to enhance customer experience.
Execute seasonal campaign strategies and create compelling content for tentpole events.
Manage strategic content row placement and optimisation.
Drive engagement through innovative on-device marketing initiatives.
Basic Qualifications
6+ years of professional non-internship marketing experience.
Experience using data and metrics to drive improvements.
Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
Experience building, executing and scaling cross-functional programmes or marketing campaigns from concept to completion.
Experience managing and measuring marketing performance across various channels.
Preferred Qualifications
Experience presenting ideas to various levels of an organisation to gain support for initiatives.
Experience with product experience optimisation and testing.
Background in digital marketing and content strategy.
About The Team
Join the team that launched Amazon Echo, Fire TV and Kindle Devices in Australia
It is truly Day-1 in our journey in ANZ.
We're working hard, having fun, and making history.
Acknowledgement Of Country
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community.
We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE Statement
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information.
If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Job Details
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Project Management, Management, and Product Management
Industry: Software Development
Location: Sydney or Melbourne (ANZ)
Company: Amazon Commercial Services Pty Ltd
Job ID: A*******
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