Join to apply for the Brand Activation Manager role at Petstock Group
11 hours ago Be among the first 25 applicants
Join to apply for the Brand Activation Manager role at Petstock Group
Get AI-powered advice on this job and more exclusive features.
Pets and animals bring us together and inspire us to be better people. From our Petstock people in our stores and offices, our Petstock foundation team, our equine specialists and online brands, from Australia to New Zealand, the Petstock Group is our symbol of unity, passion and progress.
We're thrilled to announce our brand-new office in South Bank overlooking the Yarra River—just a five‑minute stroll from Flinders Street Station and surrounded by your favourite restaurants
This newly created role will be apart of driving brand awareness, shopper engagement, and customer loyalty by delivering impactful, insight-led brand experiences that resonate with target audiences and align with both Own Brand and retailer objectives.
This exciting opportunity based in our Support Office
* Develop and implement brand activation strategies tailored to specific retailer environments (in-store and online) to drive shopper engagement and increase Own Brand visibility and penetration.
* Lead agency, supplier, and internal marketing briefings, ensuring alignment and engagement from concept through to execution.
* Plan and execute consumer-facing brand programs across the Own Brand portfolio, including experiential activations, sampling initiatives, and loyalty programs.
* Manage Own Brand program launches, acting as the primary point of contact and cross-functional lead across brand, design, and execution teams.
* Manage and maintain retail activation calendars for all Own Brand programs across retail partners.
* Monitor market trends, competitor activity, and shopper behaviour to identify growth opportunities and anticipate potential challenges.
* Lead and mentor direct reports, fostering development, providing regular feedback.
If you have the below experience we would love to hear from you
* Bachelor's degree in Marketing, Communications, Commerce or related field.
* Proven experience (5 + years) in trade, retail or brand marketing, preferably within FMCG or consumer goods industries.
* Experience working with or within major retailers, with a strong understanding of the retail landscape and customer journey.
* Experience briefing and working with creative, design and production teams to bring brand campaigns to life.
* Experience working with Cartology, Bunch and EDR programs.
* Experience in a multi-brand environment.
* Experience in leading or mentoring a team
If this is the opportunity you've been looking for and you love Pets as much as we do, apply today
To learn more about us visit https://www.petstockgroup.com.au/careers
Follow us on LinkedIn to keep up to date on life across our various brands - https://www.linkedin.com/company/petstock
In our effort to support People, Pets & Planet, we're proud of the work our Foundation undertakes - https://www.petstockgroup.com.au/foundation
Our diversity makes us better...we are a diverse team with varying strengths and an inclusive organisation, committed to providing equal opportunities for all.
We encourage applications from people of diverse backgrounds who wish to be part of a culture where everyone can proudly be themselves.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Retail
Referrals increase your chances of interviewing at Petstock Group by 2x
Get notified about new Brand Activation Manager jobs in Greater Melbourne Area.
Moorabbin, Victoria, Australia 2 weeks ago
Assistant Brand Marketing Manager - MECCA COSMETICA
Richmond, Victoria, Australia 2 weeks ago
Moorabbin, Victoria, Australia 1 month ago
South Yarra, Victoria, Australia 3 weeks ago
Port Melbourne, Victoria, Australia 2 weeks ago
South Melbourne, Victoria, Australia 6 days ago
Melbourne, Victoria, Australia 2 weeks ago
Melbourne, Victoria, Australia 1 month ago
Marketing & Asset Executive- Disney Destinations International
Melbourne, Victoria, Australia 2 weeks ago
Director of Product Marketing at Rome2Rio (Remote, Australia & US )
Melbourne, Victoria, Australia 1 week ago
Dandenong, Victoria, Australia A$80,000.00-A$100,000.00 3 days ago
Melbourne, Victoria, Australia 2 days ago
Melbourne, Victoria, Australia 6 days ago
Melbourne, Victoria, Australia A$180,000.00-A$190,000.00 2 days ago
Cranbourne, Victoria, Australia 2 weeks ago
Docklands, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 1 week ago
Greater Melbourne Area A$140,000.00-A$160,000.00 1 day ago
Port Melbourne, Victoria, Australia 3 days ago
Melbourne, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 15 hours ago
Melbourne, Victoria, Australia 2 days ago
Melbourne, Victoria, Australia 2 days ago
Melbourne, Victoria, Australia A$90,000.00-A$110,000.00 4 weeks ago
Caulfield East, Victoria, Australia 2 weeks ago
Melbourne, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 1 week ago
Melbourne, Victoria, Australia 9 hours ago
We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr