About ZEEKR
ZEEKR is a premium electric vehicle brand under the Geely Group, dedicated to pioneering innovation in smart, sustainable mobility. As part of Geely's ecosystem, ZEEKR embodies cutting-edge design, advanced technology, and user-centric electric mobility experiences.
About Geely:
A global leader in smart electric vehicles and automotive innovation.
Owns iconic brands including Geely Auto, ZEEKR, Volvo, Polestar, Lotus, and holds a 17% stake in Aston Martin.
Boasts $100B+ in assets and employs 140,000+ people worldwide.
Employs over 30,000 engineers and designers across R&D centers in China, Sweden, the UK, the U.S., and Germany.
Operates 4,000+ sales and service locations globally.
Recognized as a Fortune Global 500 company for 13 consecutive years.
Drives AI-powered automotive solutions supported by one of the industry's largest cloud computing capacities (1.02 Exaflops/sec).
Through Geespace, has launched 20 satellites to enhance safe autonomous driving capabilities.
Employs world-class digitalisation and AI-driven manufacturing processes.
Role Responsibilities
This role is responsible for Below the Line (BTL) and Local Area Marketing (LAM), ensuring that national brand momentum translates into foot traffic and leads at the retail level. You will manage the co-op process and the content management platform to give dealers the tools they need to sell effectively.
Key Responsibilities
Manage the dealer co-op marketing process, ensuring funds are used effectively and compliantly.
Drive retail campaign management, translating national campaigns into local retail offers.
Develop and deploy frameworks for Local Area Marketing (LAM) to drive digital engagement and in-store activation.
Support local and regional dealer/retail events to ensure brand consistency.
Manage the content management platform, ensuring assets are up to date and utilised by the network.
Provide reporting and analysis on retail and dealer marketing performance.
Partner with sales teams to align marketing activities with inventory levels and sales targets.
Qualifications & requirements:
Bachelor's degree in Marketing or related field.
5+ years of experience in retail marketing, franchise marketing, or a multi-location environment.
Background in automotive or luxury retail is a significant plus.
Demonstrated ability to build productive relationships with commercial teams and external partners.
Practical experience managing co-op funds and budget allocation.
Experience with Sesimi or similar content automation platforms is highly regarded.