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Are you a digital marketing specialist with a passion for elevating brand presence through strategic, data-driven campaigns?
Do you thrive in a collaborative, cross-functional environment, managing digital platforms that amplify an organisation's voice and values? If so, we want to hear from you.
We're seeking an experienced Digital Brand and Marketing Manager to lead and execute digital brand strategies across the IPH Group, with a strong focus on enhancing our Employer Value Proposition (EVP) and building brand awareness – not business acquisition .
In this pivotal role, you'll take full ownership of the Group's digital platforms and work closely with stakeholders across Marketing, HR, Communications and IT to ensure our digital presence is cohesive, engaging, and aligned with business objectives.
Key Responsibilities:
* Develop and implement digital marketing strategies that support brand visibility, talent attraction, and EVP initiatives – not direct lead generation or new client acquisition.
* Plan and execute targeted campaigns across SEO, SEM, and digital advertising (e.g., Google Ads).
* Manage digital marketing budgets, reporting, and optimisation efforts.
* Liaise with vendors, partners and internal teams to deliver high-impact brand initiatives.
Content & Brand Messaging
* Oversee the development, distribution and optimisation of digital content to ensure consistent brand storytelling.
* Grow and manage an editorial calendar that supports EVP and talent branding efforts.
* Work with Internal Communications to support the creation of digital assets and templates for internal campaigns.
Platform & Website Management
* Own and manage all Group-controlled digital platforms including corporate websites, social media accounts, and the IPHQ platform.
* Ensure content across platforms is accurate, engaging, and regularly refreshed.
* Optimise website performance and visibility through technical SEO and on-page enhancements.
Digital Asset & Brand Governance
* Manage digital assets (e.g., images, videos, templates) ensuring alignment with brand guidelines.
* Establish and maintain digital brand standards across all channels.
Analytics & Reporting
* Monitor, measure and report on digital performance metrics (traffic, engagement, campaign effectiveness).
* Use insights to refine strategies and improve platform outcomes over time.
* Stay ahead of digital marketing trends, tools and technologies to continually improve the IPH Group's online presence – with a focus on emerging GenAI applications.
* Identify new opportunities to strengthen the brand's digital footprint.
Knowledge and Experience:
* 4+ years' experience in digital marketing, ideally in a corporate or professional services environment.
* Deep understanding of brand building through digital – not lead generation or client acquisition.
* Experience managing websites, SEO/SEM campaigns, and social media content strategies.
* Familiarity with Microsoft Dynamics 365 (particularly Real-Time Journeys) is highly regarded.
* Strong project management and stakeholder engagement skills.
* Creative eye for content and digital storytelling.
* Data-driven mindset with strong analytical and reporting abilities.
* A proactive, collaborative approach with exceptional attention to detail.
* Tertiary qualification in marketing, communications, or a related field.
About us:
IPH Limited is the holding company for intellectual property ("IP") and associated companies offering a wide range of IP services and products. IPH companies employ a highly skilled multidisciplinary team of approximately 1,300 people in Australia, New Zealand, Canada, Singapore, Malaysia, China, Indonesia, Thailand, Philippines and Hong Kong.
IPH companies service a diverse client base of Fortune Global 500 companies, multinationals, public sector research organisations, SMEs and professional services firms worldwide.
The IPH Group is committed to promoting and maintaining a workplace culture of shared respect to enable us all to feel valued and be the best we can be. We encourage applications from Aboriginal and Torres Strait Islander people and individuals from diverse backgrounds. We remain committed to providing reasonable and fair adjustments to provide a positive, barrier free, transparent recruitment process and supportive workplace.
If this role sounds like a great fit, apply now with your updated resume and covering letter introducing yourself and why this role is right for you.
Successful candidates will undergo a standard pre-employment screening as part of the hiring process within the IPH Group. This process may include verifying key information such as your identity, qualifications, references, and criminal history. By submitting your application, you acknowledge that you may be required to complete any necessary background checks relevant to the role. Kindly note that only shortlisted applicants will be contacted.
Seniority level
* Seniority level
Not Applicable
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Legal
* Industries
Law Practice
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