Date: May 26, 2025
- Location: Sydney, NSW, AU
- Additional Location:
- Function: CCM
- Seniority Level: Associate
- Employment type:
- Workplace Type: Hybrid
- Company: Campari Australia
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
**General Description of the Role**
The Assistant Trade Marketing Manager role is responsible for assisting the delivery of our channel activity plans. Understanding the most impactful ways to engage our customers, shoppers and consumers will be the key to success.
**Mission/Objectives**
Winning consumers hearts and minds in venues is the ultimate objective. Helping the On Trade Marketing Manager to engineer the consumer experience within is key, and converting awareness into product sales is the measure of success.
Working with our agency partners to ensure superior and unique consumer experiences to boost brand building effectiveness will be critical to ensuring both Executional KPIs (including: menu listings, portfolio distribution targets, pouring agreements, consumer and trade engagement) and financial KPI's (including Nets Sales Value, and GM%) are delivered.
**Key Responsibilities and Activities**
**Omnichannel Strategy and Plans**
- Assist the On Trade, Marketing Manager in creating segment specific activity plans using the Perfect Venue framework that includes the details on assortment, new listing, in-venue media, merchandising and other initiatives. Creation of detailed activation guidelines for key customers in priority segments.
**Customer Strategy and Plans**
- Support Sales in creating content to be used for customers business plans (for strategic customers), helping to win customer support in executing our channel plans
**Consumer and Trade Engagement**
- Support the On Trade Marketing Manager in coordinating the point of sale materials (POSM), ordering from global catalogue and development of local items that align with brand image and target audience needs. Manage the strategic placement and guidelines of POSMs to maximize visibility.
- Coordinate venue experientials, together with Sales by planning the event and supporting the execution and amplification, ensuring maximum visibility of the brands. Plan and execute events with the assistance of our agency partners in venues in line with the Brand Strategy and Channel Strategy
- Cascade Campari Commercial Excellence guidelines and engage Sales team to identify, develop and coordinate business development initiatives (e.g. new product launches, sponsorships, cobranded activities, distribution drives etc.)
- Work along side the Trade Marketing Manager to coordinate the agency bump in and bump out plan for all activations alongside the ASM & Agency teams.
**Customer and Outlet Perfect Store Execution**
- Understand Perfect Venue levers for specific channel segments (Including assortment, perfect serve, visibility, activation and education) and how they are used to drive performance.
- Assist the On Trade Marketing Manager, and out Agency support partners to design relevant promotional mechanics and materials to drive the execution of customers sales and promotional plans.
**Measuring and Evaluation**
- Coordinate channel KPI reporting on behalf of the On Trade Customer Marketing Team.
- Provide post activity reviews on A&P investment KPIs.
- Coordinate A&P budget administration & Monthly reconciliation and tracking for your portfolip.
- Assist with POS warehouse management of your portfolios POS materials including SOH management, logistics forecasting, budget and expense management.
**Key Relationships**
**Internal**:Channel Marketing Manager - On Trade, Graphic Designer, Head of Brand Marketing, Head of Experiential Marketing. Sales Director, On Trade, National Account Manager - On Trade, National, Head of Commercial Excellence, Field Sales Managers - On Trade, Brand Ambassadors**
**External**:**Key On Trade Customer Partners, Marketing and Trade Activation Agencies, POS Logistics (The Consortium Clemenger Group)
**Experience Required**
- Exposure to Brand Management, Commercial Sales and/or Trade Activation an advantage
- Experience in managing expense budgets, sales reporting, and both Agency and Customer relationships.
- Willingness to lead cross functional projects, work within teams, and influence internal stakeholders essential.
- Commercial Sales, Marketing and Liquor industry experience highly regarded.
**Skills**
**Ana