The role
We're seeking a confident and highly skilled PR Manager to take ownership of the company's public profile, proactively manage reputational risk, and deliver strategic communications across multiple channels. This role will work closely with stakeholders and teams across the business, acting as the primary point of contact for media enquiries and driving both proactive and reactive communications.
Key responsibilities:
* Develop and Lead the PR strategy across the company
* Lead crisis and reputational risk management, including holding statements and actionable crisis plans.
* Serve as a confident spokesperson if required and media liaison, representing the company in high-profile interactions. Lead media training to identified subject matter experts.
* Build and maintain strong relationships with internal stakeholders, strategic partners, agencies and external media.
* Collaborate with Claims, Product, Underwriting, Sponsorship, Marketing, and SEO teams to ensure aligned, timely communications.
* Monitor and report on PR effectiveness using data-driven insights and AI-powered tools.
* Embed risk, governance, and compliance practices into all PR activity.
What experience you'll bring
* 8+ years' experience in media relations, ideally within a large organisation or customer-facing brand.
* Proven ability to manage reputational risk, stakeholder engagement, and cross-functional collaboration.
* Strong communication, organisational, and leadership skills - especially when under pressure or when faced with tight deadlines.
* A knack for building trusted relationships with journalists, wider teams and stakeholders.
* Experience with AI tools and digital platforms to optimise PR outcomes.
* Tertiary qualifications in marketing, communications, business, or related field.
* Experience in financial services or insurance (desirable).
* Familiarity with productivity frameworks and AI-driven PR tools (desirable).
Our Perks
* Location – Toowong
Close to a variety of public transport and easy parking options, the Toowong office has excellent end of trip facilities (including secure bike storage and showers), outdoor spaces and plenty of modern collaborative areas to work and connect with colleagues. Conveniently based at Toowong Village tower with views of the mountains and the Brisbane River, our location is only 4 km from the city and provides access to retail, restaurants and other amenities.
The benefits of working at A&G
* Be rewarded - we recognise high performance and reward our people for their hard work through bonuses and other perks.
* Work flexibility - with options to work from home two days per week.
* Options for leave - life happens, so we've got volunteer days, an additional paid 'ME' day, paid parental leave and the opportunity to purchase additional leave to cover all of the big stuff.
* Grow with us - we've got learning and professional development opportunities to suit everyone.
* Give back - our A&G Difference program gives you the power to change our community for the better through volunteering, fundraising and donation opportunities for causes that you're passionate about.
* Take care of yourself - your wellbeing is important to us and our healthy mind and body hub, mental-health support and fitness discounts will help you be your best self.
* Celebrate the wins - we love sharing our successes and celebrating together - join us and you've got a ticket to our many on-site events throughout the year, family fun days and annual celebrations.
* Save money - as well as discounts on insurance products, we've teamed up with some incredible retailers, hospitality providers and others to bring you discounts on your purchases, no matter where you are in Australia.
About us
Auto & General (A&G) is the fastest-growing major Motor and Home insurer in Australia, providing insurance products and solutions to safeguard a brighter future for our customers and community.
Our range of general insurance products including Car, Motorcycle, Home, Contents Pet and Travel products are delivered through our multi-award-winning brand Budget Direct and partnerships with leading brands - ING, Qantas, Virgin Money and Coles Insurance.
We're excited about the future and we're always on the lookout for talented, passionate individuals who can help us achieve our goal of being Australia's best insurer If this sounds like you, apply today.
Auto & General values individual differences and believes in fostering an inclusive culture that creates a great place to work for all.
* A note from Auto & General to recruitment agencies: We politely ask that you avoid making any approaches or sending any unsolicited resumes to our Recruitment Team or Hiring Leaders across our business. Auto & General is not responsible for any fees related to unsolicited resumes.