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Base pay range A$200,000.00/yr - A$250,000.00/yr Direct message the job poster from JIVARO Recruitment Executive Recruitment Director@JIVARO Recruitment | Specialising in Sales, Operations, Supply Chain and Logistics - Matching Exceptional Talent to…General Manager/COO – Digital-Led Fashion & Lifestyle Brand An innovative and fast-growing fashion and lifestyle brand is seeking a General Manager with a strong pureplay e Commerce background to drive operational performance and business growth across global markets.
With a digital-first DNA and an expanding omnichannel footprint, this brand is positioned for the next phase of international scale—and needs a leader who has lived and breathed high-growth online retail.
About the Role Reporting directly to the CEO, the General Manager will be responsible for aligning strategy across product, tech, marketing, operations, and commercial functions.
You'll play a central role in shaping the future of the business—owning end-to-end operational efficiency, fostering cross-functional collaboration, and ensuring the brand delivers a seamless and elevated customer experience at scale.
This is a unique opportunity for a commercially-minded operator with deep experience in pureplay retail environments, particularly in fashion, lifestyle, or DTC-led brands, who can translate data into insight, and insight into action.
Key Responsibilities Lead cross-functional alignment and execution of the overall business strategy Drive operational efficiency across supply chain, logistics, and customer operations Partner with e Commerce, product, and marketing leaders to improve customer acquisition, retention, and conversion Translate commercial goals into scalable systems and processes across departments Collaborate with product teams to guide range planning, NPD, and market launches Work with the CFO to improve profitability through cost control, forecasting, and strategic resource planning Embed data-led decision-making across the organisation Build, lead, and mentor a high-performing team while fostering a culture of agility and accountability What You'll Bring Proven experience in a senior leadership role within a pureplay or digitally-native retail business Strong understanding of e Commerce metrics, digital performance, and online customer behaviour Experience leading multi-functional teams across product, tech, operations, and marketing Background in fashion, beauty, or lifestyle consumer brands preferred Demonstrated ability to scale operations and drive commercial outcomes across global markets Exceptional analytical skills with a commercial mindset A collaborative, empowering leadership style with a track record of building culture and capability Deep appreciation for digital UX, brand integrity, and customer experience What's On Offer Join a high-growth digital brand with a strong market presence and international expansion plans Work alongside a talented, visionary executive team Play a key role in shaping the brand's strategic direction and long-term success Competitive salary package and a dynamic, fast-paced working environment If you're a digital retail leader ready to take on a high-impact role within a progressive fashion brand, we'd love to hear from you.
Apply now with your CV and a brief summary of how your pureplay experience aligns with this opportunity.
Only shortlisted candidates will be contacted Seniority level Seniority level Executive Employment type Employment type Full-time Job function Job function Sales, Strategy/Planning, and Supply Chain Industries Retail Apparel and Fashion Referrals increase your chances of interviewing at JIVARO Recruitment by 2x Get notified about new General Manager jobs in Sydney, New South Wales, Australia.
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