Company Description
Delivering Smarter, Faster, Accountable Media. We exist to grow our clients' businesses through media services that are data‐driven, agile, and accountable. Born as a performance media agency, we now offer integrated marketing solutions from media to creative, data, and technology.
Role Overview
The Executive plans and executes strategic and innovative media solutions across all channels, identifying the optimal media channel mix to maximize business outcomes for each client.
Implementation Planning & Trading
* Confidently plans, manages and executes plans across all offline channels
* Confidently uses and understands all buying tools (including AQX, eTam, Roy Morgan, Nielsen Answers, Move, Eram)
* Manages day‐to‐day trading and delivery of all campaigns within the client portfolio – picking up Telecom, television buying, weekly tracking and reporting across R&F goals, TARP delivery, CPM delivery, budget management and quality parameters. Where relevant attend briefings from the Client Lead
* Assists the Manager in delivering accurate, punctual and high‐quality pre, mid and post‐campaign reporting for the client across all relevant channels
* Leads/share market knowledge as key channel champions with broader agency and clients
* Maintains 100% proficiency and accuracy with all financials, budget control, account queries, loading MI's and pro‐formas
* Ensures invoicing process accuracy
* Active role in briefing media owners & publishers
* Proactively highlights issues with buys, media developments, trends or marketplace conditions that impact buying performance to the Manager when identified
* Assists the Manager in delivering regular competitive reports and updates to the client, including analysis and insights
* Assists the Manager throughout the planning process to help deliver a media recommendation across all relevant channels that is innovative/creative, will achieve the client's objectives and is cost‐effective
* Assists the Manager and Director in analyzing and evaluating media responses
* Develops and maintains an effective organization and filing system to ensure that documents can be located easily if required later or by colleagues in your absence
* Supports the business and team on new‐business pitches and other ad‐hoc projects when required by the Director and/or senior leadership team
* Approaches work with a 'can‐do' attitude and delivers best‐in‐class client service every day
Relationship Building
* Builds relationships within the team and wider agency team
* Builds relationships with junior members of client teams
* Builds relationships with junior members of media providers and publishers
Quality Control
* Ensures that all tasks are delivered within the allocated time frame to avoid delays to client deliverables
* Takes pride in all work delivered and ensures the presentation and design is impeccable and consistent with Atomic 212° brand guidelines
Qualifications
* Minimum 12‐18 months of media planning/trading experience in an agency environment
* Developing media buying/negotiation skills
* Understanding of all implementation and buying systems (BCC, eTam, Asteroid, eRam, Move)
* Developing an understanding of all media channels, with the ability to identify strengths and weaknesses of each channel and their impact in delivering on client objectives
* Critical analysis of all survey/market data ensuring informed buying decisions
* Attention to detail with high levels of accuracy
* Basic understanding of all key mediums and how the marketplace impacts media buys
* Ability to gain insights from competitive data and understand the impact on client business, looking for insights that guide media strategy
* Starts to think laterally about potential solutions to client requests or issues
* Effective written and verbal communication skills
* Develops presentation skills
* Problem‐solving mentality
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