About Us
GWF is one of the largest food manufacturers in Australia and New Zealand, employing around 6,000 people across 60 sites. Our product range is diverse and includes leading brands of breads, baked goods, smallgoods, flour, milled products and animal feed. Our business units include Tip Top, DON, Yumi's, MAURI and Jasol.
About the role
We are seeking a Senior Brand Manager to join our Marketing team to lead and shape the strategic direction of our brand across our portfolio. You will be responsible for leading the implementation and execution of brand strategies across our retail channels.
Responsibilities
* Lead the strategy and manage the execution of brand architecture across the portfolio
* Lead and manage media strategy and budget
* Develop our digital strategy and manage our digital participation across all platforms
* Lead and manage DON branded packaging design
* Collaborate with Sales Team, to develop and implement joint business plans with key retail partners
* Lead and manage brand‐led innovation initiatives
* Lead the evaluation of communication spend effectiveness (ROI/ROAS)
* Collaborate and align with Smallgoods Business Unit on product development and 3‐year pipelines that fit our portfolio and brand strategy
* People leadership for a small team
Why join us
Our Purpose is to Craft food that brings out 'the good'.
When you work at DON, you are part of a community crafting iconic products that people love, and enjoy a safe and supportive environment where you can be your authentic self, advance in your career if you choose to, be recognized and rewarded for your contributions, and make a positive difference in the community.
We also work hard to ensure the programs and benefits we offer are competitive and reflect the needs and preferences of our people. They include:
* Flexible work arrangements
* Community partnerships and initiatives, inc. 2 volunteer days per year
* Options to purchase additional leave
* Discounted products
* Training and development programs
* Global career opportunities
* Various recognition programs and rewards, including an end‐of‐year celebration
* Health and wellness initiatives
* Study assistance
About you
* Bachelor's degree in Marketing or Business
* 5+ years experience in Brand Management within FMCG or a related industry
* An accountable and collaborative individual
* Strong expertise in brand architecture, media management, digital strategy, and packaging design
* A strategic thinker able to analyze brand performance and market trends
* Proficient in utilizing consumer insight to develop marketing strategies and initiatives
* Expert in design, aesthetics and packaging
* Strong communicator and able to influence across all levels within a business
* Excellent project management skills
* Prior people leadership experience
Equal Opportunity Statement
At DON and George Weston Foods, we are an equal opportunity employer. We embrace inclusion and diversity and celebrate what makes us unique. We are committed to the principles of equal employment opportunity and the provision of a safe and healthy work environment. So we can get to know you in the best possible way, we're happy to adjust our recruitment process to support your accessibility needs. Please let us know your needs in providing a positive, barrier‐free recruitment process.
Applicants for this position may be required to undertake pre‐employment screening tests including a pre‐employment medical, drug and alcohol test and a security/background check which may also include a criminal record check. Proof of eligibility to work is required for all successful applicants.
GWF has a duty of care and a legal responsibility to promote, monitor and maintain a safe working environment for the protection of all of our people in our workplaces. As per our GWF Workplace COVID‐19 Safety and Vaccination Policy we strongly encourage all new employees to be vaccinated against COVID‐19 unless exempt, and note that some roles are subject to customer mandates in relation to COVID‐19 vaccination.
Please note only shortlisted candidates will be contacted.
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