We are looking for an Influencer Marketing Specialist to own and grow our influencer and creator partnerships across gifting, paid collaborations, affiliate relationships, and long-term brand building.
This is a remote role, ideal for someone who is highly organised, commercially minded, proactive, and genuinely understands internet culture, beauty creators, and what makes a strong creator-brand fit.
You will be responsible for identifying the right creators, managing outreach and relationships, coordinating campaigns end-to-end, tracking performance, and helping turn influencer activity into a scalable growth channel for the brand.
What You'll Be Responsible For
* Source, vet, and shortlist creators and influencers aligned with the Question Beauty brand
* Manage creator outreach across paid, gifting, affiliate, and ambassador campaigns
* Build and maintain strong relationships with creators, managers, and agencies
* Negotiate commercial terms, deliverables, usage rights, timelines, and partnership structures
* Coordinate campaign execution from briefing through to content delivery and posting
* Ensure all creator content meets deadlines, brand expectations, and agreed deliverables
* Track influencer performance across reach, engagement, traffic, conversions, EMV, and CPA/ROAS where relevant
* Maintain clean reporting, campaign trackers, contact databases, and influencer records
* Identify white space opportunities, rising creators, and partnership trends across TikTok, Instagram, YouTube, and other relevant platforms
* Help build a repeatable influencer seeding, gifting, and paid creator system
* Support product launch campaigns with the right creator mix and outreach timelines
* Work closely with creative, marketing, and paid teams to ensure creator activity aligns with broader brand goals
* Manage product sends, briefing notes, follow-ups, and post-campaign reporting
* Monitor competitor and industry activity to identify opportunities and benchmark performance
This Role Is a Good Fit If You Have...
* 2–4 years of experience in influencer marketing, creator partnerships, PR, social media marketing, or a similar role
* Strong understanding of TikTok, Instagram, beauty creators, and digital culture
* Experience managing influencer outreach and partnerships from start to finish
* Confident negotiating rates, deliverables, timelines, and usage rights
* Strong organisational skills and excellent attention to detail
* Able to manage multiple campaigns, relationships, and deadlines at once
* Commercially aware and able to think beyond vanity metrics
* Strong written communication skills with the ability to represent the brand well externally
* Comfortable working independently in a remote role
* Proactive, resourceful, and self-directed
* Genuine interest in beauty, creative brands, and social-first marketing
* Strong Excel or Google Sheets skills
This Role Is a Good Fit If You Have...
* A strong pipeline of high-fit creators consistently being identified and activated
* Smooth and professional management of creator relationships and campaigns
* Improved campaign reporting and visibility over influencer ROI
* Stronger creator output around launches and hero products
* A more scalable influencer system that supports both brand awareness and conversion
* Be part of NZ's most exciting beauty brand
* Creative ownership and freedom to test bold ideas
* Opportunity to grow with a fast-scaling team
Send your CV and a short note about why you're excited to join us and your top 3 favourite niche beauty creators to dasha@questionbeauty.nz
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